Watch the Wild Within, our new destination video.

Our new brand puts BC’s true nature at its core.

Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC

This publication summarizes 10 years of information on the economic value the tourism industry contributes to the province.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.

Stay Informed on Program Updates

Destination BC, the Tourism Marketing Committee, and our industry partners are hard at work reviewing the current co-op marketing program. You can find updates on progress in this section.

Upcoming Events

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Jul 07, 2015


WorldHost® Fundamentals Workshop

Comox Valley Chamber of Commerce, 2040 Cliffe Avenue, Courtenay

Jul 11, 2015


WorldHost® Fundamentals Workshop

Canadian Tourism College, Surrey or Vancouver Campus location

Jul 29, 2015


WorldHost® Fundamentals Workshop

Insignia College, Suite 200 - 607 Yates Street, Victoria


April 2015

Country Arrivals Change
USA Overnight 179,939 9.7%
China 13,764 10.6%
UK 9,790 -10.7%
Australia 7,081 -14.8%
Japan 7,383 1.8%
Germany 2,966 -32.1%
South Korea 4,896 3.6%
Hong Kong 5,203 -1.1%
Mexico 5,943 -8.6%
India 4,693 -10.5%
View Report View Past Reports