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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC (2014)

The Value of Tourism summarizes the economic value the tourism industry adds to the province, such as tourism revenue, gross domestic product, and employment data.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Destination BC Co-op Marketing Partnerships Program

Program applications will be accepted between November 1-December 31.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.

Upcoming Events

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Aug 06, 2016


WorldHost® Fundamentals Workshop

Canadian Tourism College (Vancouver location), #300 - 530 Hornby Street, Vancouver

Aug 12, 2016


WorldHost® Fundamentals Workshop

Nexus BC Community Resource Centre, 102, 3201 30 St, Vernon

Aug 17, 2016


WorldHost® Sales Powered by Service Workshop

Nexus BC Community Resource Centre, 102, 3201 30 St, Vernon


May 2016

Country Arrivals Change
USA Overnight 304,668 4.9%
China 22,451 10.2%
UK 20,886 -1.8%
Australia 22,788 -3.1%
Japan 9,470 -14.9%
Germany 10,627 -0.7%
South Korea 7,806 -3.9%
Hong Kong 9,052 7.1%
Mexico 9,442 29.0%
India 8,601 11.7%
View Report View Past Reports