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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC - 2014 Snapshot

The Value of Tourism Snapshot summarizes the economic value the tourism industry adds to the province, such as tourism revenue, gross domestic product, and employment data.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Destination BC Co-op Marketing Partnerships Program

Program applications will be accepted between November 1-December 31.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.

Upcoming Events

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May 07, 2016


WorldHost® Fundamentals Workshop

Canadian Tourism College (Vancouver location), #300 - 530 Hornby Street, Vancouver

May 10, 2016


WorldHost® Fundamentals Workshop

Advance Continuing Education, 420 E. Broadway, Vancouver

May 27, 2016


WorldHost® Fundamentals Workshop

Selkirk College, Nelson, Silver King Campus


February 2016

Country Arrivals Change
USA Overnight 189,605 20.1%
China 20,101 2.1%
UK 10,279 5.6%
Australia 7,564 -1.7%
Japan 10,141 25.9%
Germany 2,713 -3.4%
South Korea 6,656 27.0%
Hong Kong 6,424 -11.7%
Mexico 6,207 26.8%
India 3,284 4.5%
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