Watch the Wild Within, our new destination video.

Our new brand puts BC’s true nature at its core.

Latest Publications

View all
Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC

This publication summarizes 10 years of information on the economic value the tourism industry contributes to the province.


View all

2015 HelloBC®Listings Program

The 2015 HelloBC Listings Program is now open for enrollment. For $120 a year (plus tax), feature your tourism business on—providing exposure to millions of consumers researching and planning a BC vacation. Enrollment also includes free participation in our popular Travel Deals Program.

Bringing Our Brand To Life

See how we are bringing our revitalized brand to life through our websites, campaigns, social media channels, trade show banners and more.

Guides, Workshops and Webinars

This section provides links to the Tourism Business Essentials series of guides that are offered free to B.C. tourism stakeholders. In addition there are links to WorldHost® programs and workshops and other resources that you might find valuable in developing your business.

Upcoming Events

View all

Mar 28, 2015


WorldHost® Fundamentals Workshop

Universal Learning Institute, #702 - 333 Terminal Avenue, Vancouver

Apr 12, 2015

Trade Shows

Mountain Travel Symposium

Whistler, British Columbia, Canada

Apr 22, 2015

Trade Shows


Fort Lauderdale, Florida, USA


January 2015

Country Arrivals Change
USA Overnight 144,872 9.2%
China 12,001 -27.1%
UK 8,674 -0.2%
Australia 14,257 10.5%
Japan 5,500 20.1%
Germany 2,590 7.7%
South Korea 6,249 8.7%
Hong Kong 3,830 -37.1%
Mexico 5,014 14.8%
India 2,996 20.5%
View Report View Past Reports