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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC (2014)

The Value of Tourism summarizes the economic value the tourism industry adds to the province, such as tourism revenue, gross domestic product, and employment data.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Destination BC Co-op Marketing Partnerships Program

Program applications will be accepted between November 1-December 31.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.

Upcoming Events

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Aug 30, 2016


WorldHost® Fundamentals Workshop

Advance Continuing Education, 420 E. Broadway, Vancouver

Sep 21, 2016


WorldHost® Fundamentals Workshop

Insignia College, #100 - 759 Courtney Street, Victoria

Sep 23, 2016


WorldHost® Fundamentals Workshop

Granville Island Hotel, 1253 Johnston Street, Vancouver


June 2016

Country Arrivals Change
USA Overnight 678,423 3.7%
China 38,291 48.8%
UK 27,557 12.0%
Australia 28,635 19.7%
Japan 13,784 22.6%
Germany 10,656 -8.2%
South Korea 13,532 21.8%
Hong Kong 12,828 -4.3%
Mexico 12,793 40.2%
India 11,421 20.9%
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