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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC (2014)

The Value of Tourism summarizes the economic value the tourism industry adds to the province, such as tourism revenue, gross domestic product, and employment data.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Destination BC Co-op Marketing Partnerships Program

Program applications will be accepted between November 1-December 31.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.


November 2016

Country Arrivals Change
USA Overnight 173,509 12.1%
China 10,909 3.9%
UK 6,369 3.8%
Australia 9,010 59.5%
Japan 8,609 13.0%
Germany 2,022 5.8%
South Korea 4,239 3.5%
Hong Kong 4,289 25.4%
Mexico 6,032 34.8%
India 4,278 8.1%
View Report View Past Reports