Watch the Wild Within, our new destination video.

Our new brand puts BC’s true nature at its core.

Latest Publications

View all
Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC

This publication summarizes 10 years of information on the economic value the tourism industry contributes to the province.


View all

2015 HelloBC®Listings Program

The 2015 HelloBC Listings Program is now open for enrollment. For $120 a year (plus tax), feature your tourism business on—providing exposure to millions of consumers researching and planning a BC vacation. Enrollment also includes free participation in our popular Travel Deals Program.

Bringing Our Brand To Life

See how we are bringing our revitalized brand to life through our websites, campaigns, social media channels, trade show banners and more.

Guides, Workshops and Webinars

This section provides links to the Tourism Business Essentials series of guides that are offered free to B.C. tourism stakeholders. In addition there are links to WorldHost® programs and workshops and other resources that you might find valuable in developing your business.

Upcoming Events

View all

Mar 10, 2015


WorldHost® Fundamentals Workshop

Universal Learning Institute, #200 - 8211 Ackroyd Road, Richmond

Mar 13, 2015


WorldHost® Fundamentals Workshop

WorkBC Centre, 1483 Douglas Street, Victoria

Mar 24, 2015


WorldHost® Fundamentals Workshop

Advance Continuing Education, 420 E. Broadway, Vancouver


December 2014

Country Arrivals Change
USA Overnight 207,093 9.4%
China 15,144 22.6%
UK 12,407 9.8%
Australia 17,919 14.2%
Japan 9,330 41.8%
Germany 2,582 -0.6%
South Korea 6,459 9.0%
Hong Kong 7,678 24.1%
Mexico 6,530 20.1%
India 3,965 11.8%
View Report View Past Reports