Watch the Wild Within, our new destination video.

Our new brand puts BC’s true nature at its core.

Latest Publications

View all
Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC

This publication summarizes 10 years of information on the economic value the tourism industry contributes to the province.


View all

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.

Bringing Our Brand To Life

See how we are bringing our revitalized brand to life through our websites, campaigns, social media channels, trade show banners and more.

Stay Informed on Program Updates

Destination BC, the Tourism Marketing Committee, and our industry partners are hard at work reviewing the current co-op marketing program. You can find updates on progress in this section.

Upcoming Events

View all

Apr 22, 2015

Trade Shows


Fort Lauderdale, Florida, USA

Apr 24, 2015

Conference / AGM

Tourism Victoria 2015 Annual General Meeting

Delta Victoria Ocean Pointe

Apr 24, 2015


WorldHost® Fundamentals Workshop

Granville Island Hotel, 1253 Johnston Street, Vancouver


January 2015

Country Arrivals Change
USA Overnight 144,872 9.2%
China 12,001 -27.1%
UK 8,674 -0.2%
Australia 14,257 10.5%
Japan 5,500 20.1%
Germany 2,590 7.7%
South Korea 6,249 8.7%
Hong Kong 3,830 -37.1%
Mexico 5,014 14.8%
India 2,996 20.5%
View Report View Past Reports