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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC

This publication summarizes 10 years of information on the economic value the tourism industry contributes to the province.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.

Stay Informed on Program Updates

Destination BC, the Tourism Marketing Committee, and our industry partners are hard at work reviewing the current co-op marketing program. You can find updates on progress in this section.

Upcoming Events

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Oct 06, 2015

Conference / AGM

Oct 15, 2015

Trade Shows

Oct 15, 2015


ShakeOut BC Day



July 2015

Country Arrivals Change
USA Overnight 542,190 11.6%
China 45,316 8.3%
UK 27,919 5.5%
Australia 21,894 6.8%
Japan 17,880 12.5%
Germany 12,886 -7.6%
South Korea 15,891 13.0%
Hong Kong 14,397 11.1%
Mexico 13,499 4.2%
India 8,081 15.6%
View Report View Past Reports