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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC - 2014 Snapshot

The Value of Tourism Snapshot summarizes the economic value the tourism industry adds to the province, such as tourism revenue, gross domestic product, and employment data.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Destination BC Co-op Marketing Partnerships Program

Program applications will be accepted between November 1-December 31.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.

Upcoming Events

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May 28, 2016


WorldHost® Fundamentals Workshop

Selkirk College, 311 Broadway Street, Nakusp

May 28, 2016


WorldHost® Fundamentals Workshop

Canadian Tourism College, Suite 320 - 10362 King George Blvd., Surrey

Jun 01, 2016


WorldHost® Service Across Cultures Workshop

Open Door Group, 5648 Dolphin Street, Sechelt


March 2016

Country Arrivals Change
USA Overnight 215,335 26.0%
China 11,661 9.6%
UK 12,797 1.1%
Australia 6,710 10.2%
Japan 11,380 4.1%
Germany 3,620 6.4%
South Korea 4,571 -2.6%
Hong Kong 5,533 -0.5%
Mexico 11,473 66.8%
India 3,618 -0.4%
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