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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC

This publication summarizes 10 years of information on the economic value the tourism industry contributes to the province.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Destination BC Co-op Marketing Partnerships Program

Program applications will be accepted between November 1-December 31.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.

Upcoming Events

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Dec 03, 2015

Trade Shows


Chicago, Illinois

Dec 05, 2015


WorldHost® Fundamentals Workshop

Canadian Tourism College (Surrey or Vancouver location - call for details)


September 2015

Country Arrivals Change
USA Overnight 317,880 14.5%
China 29,328 7.8%
UK 24,209 -1.7%
Australia 22,729 2.3%
Japan 16,785 25.0%
Germany 12,035 10.3%
South Korea 9,527 11.5%
Hong Kong 8,347 3.4%
Mexico 7,251 3.0%
India 5,289 -5.9%
View Report View Past Reports