Watch the Wild Within, our new destination video.

Our new brand puts BC’s true nature at its core.

Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC

This publication summarizes 10 years of information on the economic value the tourism industry contributes to the province.


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Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.

Bringing Our Brand To Life

See how we are bringing our revitalized brand to life through our websites, campaigns, social media channels, trade show banners and more.

Stay Informed on Program Updates

Destination BC, the Tourism Marketing Committee, and our industry partners are hard at work reviewing the current co-op marketing program. You can find updates on progress in this section.

Upcoming Events

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May 07, 2015

Conference / AGM

TIABC 2015 AGM and Industry Luncheon

Four Points by Sheraton, Richmond

May 19, 2015


May 26, 2015

Trade Shows

Rendez-vous Canada

Niagara Falls, ON


February 2015

Country Arrivals Change
USA Overnight 156,574 10.0%
China 19,691 55.3%
UK 9,736 11.8%
Australia 7,694 -5.3%
Japan 8,056 9.6%
Germany 2,809 -1.0%
South Korea 5,242 9.9%
Hong Kong 7,279 67.1%
Mexico 4,895 16.7%
India 3,142 7.8%
View Report View Past Reports