Responsibility for day-to-day management of Destination British Columbia is delegated to the CEO. The CEO leads the organization in achieving the corporate goals and priorities set by the Board, sets standards for organizational conduct and recommends new initiatives to the Board.
Marsha Walden is the Chief Executive Officer for Destination British Columbia. Marsha’s appointment with the organization was announced on October 25, 2013, with an official start date of November 25, 2013.
A life-long British Columbian, Marsha’s career spans corporate leadership roles in marketing, strategy, transformation, operations, communications and social responsibility. At the British Columbia Lottery Corporation (BCLC), she led multi-disciplinary teams focussed on organizational growth and renewal in challenging market conditions through her passion for customer-centricity and business innovation. Working with private sector partners and local governments across the province, her vision for community gaming centres revitalized the entertainment experience for players and the future of an industry.
Prior to joining BCLC in 2002, Marsha created marketing and communications solutions for clients in a broad range of the nation’s flagship industries, both as an independent consultant and as a senior executive at BBDO, one of Canada’s largest advertising agencies. An active volunteer, she is currently a member of the Grey Cup Festival 2014 Organizing Committee and the VSO School of Music board of directors. Marsha holds a Bachelor of Commerce from the University of British Columbia, loves to travel, and revels in the many pleasures of family life in our extraordinary province.
Maya Lange, Vice President, Global Marketing (bio)
Grant Mackay, Vice President, Industry & Destination Development (bio)
Richard Porges, Vice President, Corporate Development (bio)
Dean Skinner Executive Director, Corporate Services and CFO
Maria Greene, Director, Overseas Marketing
Peter Harrison, Director, Destination Development & Co-op Programs
Jacqueline Simpson, Director, North America Consumer Marketing Programs
Daniel Vasquez, Director, Digital Strategy & Analytics
Director, Global Content
(A) Director, Data Strategy & Analytics