BC Tourism Industry

Tourism Events Program

British Columbia Tourism Events Program

British Columbia is an internationally renowned destination with an excellent reputation for maximizing its world-class infrastructure to deliver remarkable experiences for travellers. As a result, British Columbia’s tourism sector is a key economic driver, helping to create jobs and keep the province’s economy diverse, strong and growing.
Understanding that tourism is one of the world’s most competitive industries, the Province launched the Tourism Events Program to support the delivery of world-class events that can both increase the volume of visitors to British Columbia, and increase global recognition for the province.
British Columbia has a strong track record hosting events with high tourism value and provincial significance, including the 2010 Winter Olympic Games, FIFA World Cup, the Men’s World Rugby Sevens Series and the Canada Winter Games. The Tourism Events Program will build on these successes by supporting a wide range of high profile events across the arts, culture and competitive sporting sectors.
Given the volume of events and limited funding, the Tourism Events Program prioritizes projects that:

  • Raise awareness nationally and internationally of British Columbia’s tourism brands;
  • Motivate Canadians and people from around the world to experience British Columbia’s natural beauty, diverse activities and world-class infrastructure; and
  • Offer the greatest incremental tourism and economic impact to the host community and the surrounding region.

 All applications should demonstrate how the event meets the following criteria. The event:

  1. Offers high tourism value, resulting in incremental visitor expenditures and other economic benefits that exceed the Province’s contribution (such as: lengthen the tourism season, expanded event scope to encourage longer visitation);
  2. Engages the local community/communities and attracts an increase in the volume of visitors;
  3. Aligns with provincial, regional and/or community tourism marketing strategies;
  4. Is supported by the local community(ies); and
  5. Is secured in order to be considered for program funding (funding for an event bid is not eligible).

All applications must be submitted using the application form below. Applications not using this form will not be considered. Here is a summary of the main elements of the application; however, please refer to the application form for further information:

  • A description of the event and how the funding criteria are met.
  • An event business case including level of support from local community/communities, stakeholders and relevant organizations, and strategies to ensure event success.
  • Target market(s), participants and strategies to attract domestic and international attention.
  • Proposed use of funds: funding provided through the Tourism Events Program must be used to broaden the reach and impact of the event (some examples are, but not limited to: marketing, broadcasting, promotional material, advertisements etc.). Applications must include a detailed description of what the Tourism Events Program funds would be used for and how this will contribute to the program objectives.
  • Detailed event budget: revenue and expenses must be provided and all sources of funding must be identified, including any other provincial funding being applied for or already secured.
  • Analysis on the return on investment and anticipated incremental tourism and economic benefits to the host community/communities during the event period must be provided. These can include:
    • Expected visitation or hotel occupancy;
    • Expected tourism revenue;
    • Expected local  employment;
    • Expected media exposure, including number of national/international media on site; and
    • Expected long-term tourism, social and economic benefits to British Columbia.

TO APPLY: Please download the attached application form. All applications must be submitted to MRDT@destinationbc.ca
Program Considerations:

  • Funding recipients will be required to acknowledge Provincial support.
  • Annual events or events secured for multiple years are eligible; however, a new application must be submitted for assessment each year.
NOTE: Preference may be given to events that have not previously received Tourism Events Program funding and/or events occurring in a milestone year (for example, 50th Year Anniversary).
  • Funding recipients must ensure a coordinated and effective use of program funds. 
  • A final event report detailing key tourism and economic outcomes (for example, an economic impact assessment) will be required for all funded events.

Successful applicants will enter into a contract with Destination BC, on behalf of the Province, outlining use of funds and reporting requirements.
The application window is now open and will close on April 30, 2017 for events taking place between July 1, 2017 and December 31, 2018. Applications will be reviewed once the application window is closed. The estimated decision time is approximately two to three months after the window has closed.
Inquiries and applications should be sent to MRDT@destinationbc.ca

The Province of British Columbia is pleased to have provided
support to the following successful TEP applications:

Funding Recipients
Event Date of Event Location of Event
Men’s World Rugby Sevens Series March 12-13, 2016 Vancouver
IIHF World Women’s Ice Hockey Championship March 28-April 4, 2016 Kamloops
Women’s World Rugby Sevens Series April 16-17, 2016 Langford
Salmon Arm Roots and Blues Festival August 18-23, 2016 Salmon Arm
Americas Masters Games August 26-September 4, 2016 Vancouver
Pacific Links Championships September 19-25, 2016 Langford
Grand Slam of Curling November 8-13, 2016 Cranbrook
2016 World Junior Taekwondo Championships November 16-20, 2016 Burnaby
Big White 2017 World Para Snowboard Championship February 1-8, 2017 Big White
Just for Laughs NorthWest February 16-25, 2017 Vancouver