BC Tourism Industry

Tourism Events Program

BRITISH COLUMBIA TOURISM EVENTS PROGRAM

PROGRAM OBJECTIVE
British Columbia is an internationally renowned destination with an excellent reputation for maximizing its world-class infrastructure to deliver remarkable experiences for travellers. As a result, BC’s tourism sector is a key economic driver, helping to create jobs and keep the province’s economy diverse, strong and growing.
 
Understanding that tourism is one of the world’s most competitive industries, the Province launched the Tourism Events Program (TEP) to support the delivery of events that can increase the volume of visitors to British Columbia, and/or increase global recognition for the province.
 
TEP provides incremental funding to eligible events to support their marketing or promotional activities in order to increase and broaden the impact of the event.
 
PROGRAM ELIGIBILITY
To be eligible for TEP funding, please ensure you comply with the following eligibility requirements:
  • The event is confirmed and being held in BC.
  • The event is an arts, cultural or sporting celebration, festival or competition.
  • The event is a discrete event, meaning it engages or attracts a focused audience (spectator group or television viewership) for a limited period of time. As such, events, shows, tours or projects held over an extended period of time are not eligible for funding.
  • The event may be part of a multi-year or annual series. However, events are eligible for funding for a maximum of three years and must reapply each year.
  • Events may not be primarily commercial in nature (e.g., consumer shows, symposia, conventions, meetings and conferences, seminars and clinics, etc.); however, ancillary events/festivals created to coincide with these examples are eligible.
 
PROGRAM CRITERIA
All applicants will be required to demonstrate how the event meets the following criteria:
  1. The event must offer high tourism value, meaning the event:
  • attracts incremental visitors from outside the local area who are visiting specifically for the event;
  • increases visitor expenditures;
  • lengthens the tourism season; and/or,
  • encourages increased length of stay.
  1. The event must provide evidence (through letters of support or in-kind contributions from community partners) that it is supported by the local community(ies); and,
  2. The event must be secured (funding for an event bid is not eligible).
 
Given the volume of requests and limited funding, events meeting the mandatory criteria are assessed and funding is prioritized for those that:
  • Raise awareness, nationally and internationally, of British Columbia’s tourism brands by having provincial, national and/or international broadcasting or other media reach;
  • Motivate Canadians and people from around the world to experience British Columbia’s natural beauty, diverse activities and world-class infrastructure by drawing the largest number of visitors in relation to the size of the host community;
  • Offer significant economic impact relative to the size of the host community(ies);
  • Generate tourism and economic benefits for the surrounding region (multiple communities) and/or a remote community; and,
  • Have not been funded by TEP in the past, or the event occurs in a community that has not received TEP funding before.
NOTE:  Communities that have been impacted by the 2017 BC wildfires will be given priority for TEP funding. Please include details about how your community has been impacted by the wildfire in your application under “description”.
 
USE OF FUNDS
Funding provided through TEP must be used to broaden the reach and impact of the event through marketing and communications, which may include: broadcasts, promotional materials, social media, advertisements etc. Examples of ineligible costs include, but are not limited to: administrative costs, costs associated with application or bid development, travel costs, rental or lease costs, talent acquisition, security at an event, capital or infrastructure costs related to hosting the event, prizes or alcohol. Applicants are required to submit a breakdown of their proposed use of funds.
 
FUNDING LIMITS
Organizations may apply within the following limits based on size of their Event Budget:
Small Event Event Budget <= $500,000 $10,000 to $35,000
Mid-Sized Event Event Budget <=$1.5M up to $100,000
Large Event Event Budget >$1.5M up to $175,000
*Asks above $175,000 upon exception, please contact program staff.
 
The above funding limits are the maximum amount an event can apply for, however the applicant must ensure the funding amount requested is appropriate for the event and may only be applied to eligible use of TEP funds.
The Event Budget is the sum of total operating costs related to the event and should not include requested TEP funding. Please note that the value of in-kind expenses is not included in the determination of operating costs. In addition, the operating costs described must be for the event itself and not the operating expenses of the applicant organization.
 
APPLYING FOR THE TOURISM EVENTS PROGRAM
All applications must be submitted using the application form below. Applications not using this form will not be considered. Below is a summary of the main elements of the application; however, please refer to the application form for further information:
  1. A description of the event and how the funding criteria are met.
  2. Analysis of the tourism value of the event (as defined by the tourism benefits to the host community/communities during the event period). Your estimate should include:
    • Expected visitation (overnight);
    • Expected hotel room nights;
    • Estimated visitor spending;
    • Expected tourism revenue;
    • Expected local  employment;
    • Expected long-term tourism, social and economic benefits to British Columbia.
  3. Estimated economic impact and analysis of additional economic benefits of your event.
  4. Level of support from local community/communities, stakeholders and relevant organizations.
  5. Anticipated regional impact: demonstrated by the event occurring in multiple communities, activities to increase visitation beyond the host community, creating regional tourism packages, etc.
  6. Marketing strategy to ensure event success and to attract domestic and international attention.
  7. Expected national and international profile (through television broadcasting, webcast, media in attendance etc.)
  8. Overall size and reach of the event (data on participants, attendance, viewership, etc.)
  9. Event budget: revenue and expenses must be provided and all sources of funding must be identified, including any other provincial funding being applied for or already secured.
  10. Proposed use of program funds: funding provided through TEP must be used to broaden the reach and impact of the event through marketing and communications, broadcasting, promotional material, advertisements etc. Applications must include a detailed description of what TEP funds would be used for and how this will contribute to the program objectives.
 
TO APPLY: Please download the attached application form. All applications must be submitted to MRDT@destinationbc.ca.  Please note, the application form is subject to change, be sure to check back when the next application window opens.  
 
Program Considerations:
  • Successful applicants will enter into a contract with Destination BC, on behalf of the Province, outlining use of funds and reporting requirements.
  • Funding recipients are required to acknowledge Provincial support.
  • Funding recipients must ensure a coordinated and effective use of program funds. 
  • Funding recipients are required to obtain any trail, road, civic or other permits required prior to funds being issued. This is the responsibility of the applicant.
  • Funding recipients are required to have a signed contract and completed insurance documentation in place prior to the start of the event.
  • A final event report detailing key tourism and economic outcomes (for example, an economic impact assessment) is required for all funded events.
 
APPLICATION TIMELINE:
The application window is now open. Applications can be submitted between September 1, 2017 to October 31, 2017 (4:30pm pacific standard time) for events taking place between January 1, 2018 and June 30, 2019. 
 
Future application intakes and corresponding eligible event windows are as follows:
Application Intake Eligible Event Window
March 1, 2018 – April 30, 2018 November 1, 2018 – October 31, 2019
September 1, 2018 – October 31, 2018 May 1, 2019 – April 30, 2020
 
 
If you are interested in applying in a future application window, please check back to our website closer to the application window opening to ensure you are using the most current application information.
 
Please note, applications will be reviewed once the application window is closed. The estimated decision time is at least two to three months after the window has closed. All applicants will be contacted once funding decisions are made.
 
Inquiries and applications should be sent to MRDT@destinationbc.ca

FUNDING RECIPIENTS:
 
The Province of British Columbia is pleased to provide support to the following successful TEP applications:
 
Funding Recipients
Event Date of Event Location of Event
2016 Men’s World Rugby Sevens March 12-13, 2016 Vancouver
IIHF Ice Hockey Women’s World Championship March 28-April 4, 2016 Kamloops
2016 Women’s World Rugby Sevens April 16-17, 2016 Langford
Salmon Arm Roots & Blues Festival August 18-21, 2016 Salmon Arm
Americas Masters Games August 26-Sept. 4, 2016 Vancouver
2016 Pacific Links Championships September 19-25, 2016 Langford
Grand Slam of Curling November 8-13, 2016 Cranbrook
2016 World Junior Taekwondo Championships November 16-20, 2016 Burnaby
Big White 2017 World Para Snowboard Championships February 1-8, 2017 Big White
Just for Laughs NorthWest February 16-25, 2017 Vancouver
2017 Men’s World Rugby Sevens March 11-12, 2017 Vancouver
2017 Telus Cup April 24-30, 2017 Prince George
Vancouver Marathon May 7, 2017 Vancouver
2017 Women’s World Rugby Sevens May 27-28, 2017 Langford
BC Golf Swing May 29-June 18, 2017 Victoria, Kelowna, Vancouver
BC Bike Race July 5-13, 2017 Cumberland, Powell River, Sechelt, North Van, Squamish, Whistler
Nanaimo Dragon Boat Festival July 7-9, 2017 Nanaimo
Powell River Logger Sports July 14-16, 2017 Powell River
FIVB Women’s Volleyball World Grand Prix July 20-23, 2017 Richmond
Honda Celebration of Light July 29, Aug 2, Aug 5, 2017 Vancouver
Rockin’ River Music Fest August 3-6, 2017 Merritt
Quesnel Skyfest August 4-6, 2017 Quesnel
ArtsWells Festival of all Things Art August 4-7, 2017 Wells
World Indigenous Basketball Challenge August 8-12, 2017 Vancouver
25th Annual Salmon Arm Roots and Blues Festival August 14-21, 2017 Salmon Arm
2017 ITU World Multisport Championships August 18-27, 2017 Penticton
Slow Food Cycle Sunday August 20, 2017 Pemberton