Tourism Week

Tourism Week: May 28-June 3, 2017

Tourism Week is a national, grassroots initiative that brings attention to the economic opportunity available to Canada, and British Columbia, through travel and tourism. Tourism Week aligns tourism organizations, businesses and other partners from across the country and around BC over a common vision: a tourism sector unencumbered by policies and recognized for its contribution to the Canadian economy.

Please find a letter announcing Tourism Week from Destination BC CEO Marsha Walden and TIABC CEO Walt Judas here, as well as a supporting media release template and key messaging.

How to get involved

Tourism Week in BC – Spread the word that #BCTourismMatters
  • Take photos of community members and business leaders participating in tourism-related activities in your community, that you have permission to share (attractions, tourism employees, your visitor centre, your welcome signage, etc.)

  • Share the images on social media (Twitter, Facebook, Instagram etc.) using thehashtag ‪#‎BCTourismMatters‬. By using this hashtag we can build momentum and have a common voice. The hashtag also ensures that all BC Tourism Week activities are more easily tracked and shared. Encourage all your stakeholders to do the same.‬‬‬‬

  • Follow us on Twitter and LinkedIn and share the videos posted below on your social channels. Share, like, retweet and help all BC communities spread the word about the importance of Tourism in BC.

  • Share the following images on your social channels

    Value of Tourism in BCRight Click on image to save
    Tourism and Quality of LifeRight Click on image to save
    Value of Tourism in BCRight Click on image to save
    Tourism and Quality of LifeRight Click on image to save
  • Invite local media (radio, newspaper, television) to visit your tourism business; tell them how many visitors you serve, how many people you employ and how you contribute to your community and BC’s economy. We have developed a template with key messaging on the BC visitor economy. Communities can augment the release with information about local tourism services, attractions, amenities, development plans, key performance indicators and other news about the benefits your local visitor economy generates for citizens. See the sample media release template below the letter, as a starting point.

  • Send us photos, videos and stories for our Power of Tourism initiative. We are looking for 100-200 word summaries—or even better, short unedited videos—that describe your tourism career journey and how BC’s tourism industry has contributed to your life and community. Submissions can be sent to

  • Enter go2HR’s new contest. go2HR is collecting 150 reasons to love working in #BCTourism, to celebrate the 150th anniversary of confederation. Help them showcase the diverse jobs and opportunities in this dynamic industry by telling them why you love working in the tourism industry, and you could win a $150 Visa gift card! Enter here:

What Tourism Means to British Columbia’s Economy and Communities

Tourism is a valuable and sustainable industry in BC, providing over 120,000 jobs in the province, with $14 billion in overall revenue.

British Columbians benefit from the amenities created for travellers, such as Aboriginal cultural opportunities, golf courses, and ski resorts.

Communities that support tourism have incredible amenities for both travellers and residents, including infrastructure, recreational programs, and community parks.

Learn More

The Tourism Industry Association of BC (TIABC): TIABC has partnered with Shirley Bond, Minister of Jobs, Tourism and Skills Training, to encourage communities around BC to participate in Tourism Week celebrations. For more details, check-out TIABC’s website: National Tourism Week

The Tourism Industry Association of Canada (TIAC): The political landscape in Ottawa is a competitive one, with countless other special interest groups vying for the government’s attention. As the tourism industry’s front line representatives, you give a face to the issues and show first-hand how tourism matters impact your community. For more details, check-out TIAC’s website: TIAC Needs Your Help