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Destination BC takes the world through BC’s wilderness with Google Maps and BC Journeys

Posted on Mar 21, 2017

Destination BC is putting British Columbia on the map, literally. Through a partnership with Google, stunning imagery from BC’s wild places has been added to Google Maps, complemented with interviews with BC locals, imagery, drone footage, immersive 360° video, and featured businesses on the new BC Journeys platform www.bcexplorer.com/journeys.

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Destination BC’s keynote BCTIC presentation now live on YouTube

Posted on Mar 17, 2017

Our keynote presentation, Winning Together in Our New World, at this year’s BC Tourism Industry Conference is now live on Destination BC’s Corporate YouTube channel. 

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A sample of the big tourism news in 2016

Posted on Mar 03, 2017

While we can’t list all the major news for BC tourism in 2016, here is a sampling of some major developments that took place last year. What a year it was!

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BC’s multi-billion dollar tourism industry continues to grow

Posted on Feb 28, 2017

New annual international visitor arrival statistics show that in 2016, British Columbia saw a total of 5,532,065 million visitors – an increase of 12.3% accounting for 605,198 more visitors compared to 2015.

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2017 Tourism Industry Awards Recipients Announced at Gala Event

Posted on Feb 23, 2017

Destination BC and the Tourism Industry Association of BC announced the winners of the 2017 BC Tourism Industry Awards at a gala event this evening at the Victoria Conference Centre.

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Skiing and Snowboarding is a BC Family Day tradition

Posted on Feb 08, 2017

On Monday, February 13, BC residents can ski and ride for half price at participating ski areas in celebration of BC Family Day.  

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Royal Visit put BC in spotlight for millions of consumers around the world

Posted on Jan 11, 2017

When the world watched Prince William, Kate Middleton and their two young children visit British Columbia in 2016, Destination BC gathered story ideas and itineraries to reach media outlets across the globe to tell BC’s story, share the experiences the Royal Family enjoyed and encourage travellers to follow in their royal footsteps. Now, BC’s tourism industry appears to be on the verge of reaping the benefits.

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British Columbia to host the 2019 IIHF World Junior Championship

Posted on Dec 01, 2016

Hockey Canada, on behalf of the International Ice Hockey Federation (IIHF), has announced the 2019 IIHF World Junior Championship will return to British Columbia. 

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Victoria, BC to Host 2017 Canada's West Marketplace

Posted on Nov 16, 2016

Victoria, British Columbia, has been chosen to host one of Western Canada’s premier travel trade shows, the 2017 Canada’s West Marketplace®.

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2017 BC Tourism Industry Awards Nominations Now Open

Posted on Nov 15, 2016

Destination BC and the Tourism Industry Association of BC are pleased to open the call for nominations for the 2017 BC Tourism Industry Awards.

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BC Hotels Win in trivago Awards 2017

Posted on Nov 15, 2016

Hotel guests have recognized 11 hotels in British Columbia for this year’s trivago Awards including two 1st place winners in their respective categories —Rosewood Hotel Georgia and the Brookside Inn.

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Destination BC Helps to Bring Arc’teryx Film to Ski Enthusiasts

Posted on Nov 14, 2016

Destination BC is working with BC-based clothing brand Arc’teryx to bring their film series, A Skier’s Journey, to ski enthusiasts around the world. 

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Tourism Marketing Committee Call for Applications

Posted on Oct 13, 2016

Destination BC is issuing a call for applicants to serve on its Tourism Marketing Committee for a three-year term beginning January 1, 2017. 

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Leniency period for Canada's Electronic Travel Authorization extended until November 9

Posted on Sep 28, 2016

To give travellers and airlines more time to prepare for changes when flying to or transiting through Canada, the federal government is extending the leniency period for the Electronic Travel Authorization requirement until November 9, 2016. 

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Destination BC wins Gold at The Travel Weekly Magellan Awards

Posted on Sep 13, 2016

Working with Expedia, Destination BC has won a Gold award for their Destination BC Concierge, Destinations project.

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Destination BC’s New Video Lets Viewers Ski BC in Virtual Reality

Posted on Sep 01, 2016

Imagine skiing down a BC mountain on a bluebird day. Now travellers can with Destination British Columbia’s The Winter Within: Whistler Blackcomb 360 Ski Video, a newly released, interactive three-dimensional video of BC’s ski experience.

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New Trip Planning Tool Inspires Travellers to Move Beyond the App and #exploreBC

Posted on Aug 03, 2016

Got “vacation envy” over a friend’s travel posts? Wish you were there, too? Yearning for new adventures in BC but not sure where to start? 

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BC’s Tourism Industry recognized as “World’s Best”

Posted on Jul 11, 2016

A total of 15 tourism businesses and destinations from across BC have been recognized in Travel + Leisure’s World’s Best Awards

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Destination BC and Northern BC take Google’s Trekker on a hike through BC

Posted on Jun 06, 2016

Destination BC and the Northern BC Tourism Association have partnered with Google to journey beyond the road this summer, to add stunning imagery from British Columbia’s wild places to Google Maps.

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Now is the perfect time to #ExploreBC

Posted on Jun 01, 2016

Vancouver - Canada is currently celebrating Tourism Week, from May 29 to June 4, and in British Columbia our forest-wrapped cities, abundant wilderness, glaciated mountains, and vast oceans are primed for exploration.  

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Opinion Editorial: Tourism in BC Matters

Posted on May 30, 2016

Vancouver - From May 30 to June 4, Tourism organisations, businesses and associations around the province are celebrating Tourism Week—a time to recognize an industry that not only supports the socio-cultural fabric of our lives but also provides important economic benefits for all British Columbians. 

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British Columbia's tourism leaders gather in Kamloops

Posted on May 25, 2016

News release from the provincial government: As B.C.’s tourism industry gets set for summer, the Province’s tourism leaders are gathering at Sun Peaks Resort at the annual Tourism Industry Association of British Columbia (TIABC) Annual General Meeting and Summit, May 24-26.

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Destination BC announces $3.6 million for community tourism projects across British Columbia

Posted on Apr 21, 2016

VANCOUVER – Destination BC is providing $3.6 million to support more than 110 projects across British Columbia in fiscal 2016/17 to foster community-based tourism activities, the corporation announced today. 

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YVR Breaks Record: Named #1 Airport in North America for Seven Years in a Row

Posted on Apr 07, 2016

Vancouver International Airport (YVR) was named Best Airport in North America for an unprecedented seventh consecutive year at the Skytrax World Airport Awards in Cologne, Germany.

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Study shows strong tourism growth in last decade

Posted on Feb 13, 2016

VICTORIA— A new study shows a 38% increase in tourism revenue over the last decade, proving the sector is a major economic driver for the province. 

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Destination BC announces new Tourism Marketing Committee Members

Posted on Feb 12, 2016

New tourism industry representatives have now been selected to serve on Destination BC’s Tourism Marketing Committee, the corporation announced today.

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Destination British Columbia and Addictive Mobility Release BC Ski Mountain Experience Advertisement

Posted on Feb 12, 2016

Addictive Mobility, an industry leading mobile in-app advertising technology company, announced today that it has gone live with a highly engaging mobile advertisement for Destination British Columbia.

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Skiing and Snowboarding becomes a BC Family Day tradition

Posted on Jan 13, 2016

On Monday February 8, BC residents can ski and ride for half price at participating ski areas in celebration of BC Family Day.  This offer is a partnership between 30 BC ski areas, Canada West Ski Areas Association (CWSAA) and Destination BC, to make family snow sports more accessible to all British Columbians.

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Destination BC Tourism Marketing Committee Call for Applications (extended)

Posted on Dec 07, 2015

To ensure we get a variety of qualified candidates, from every region of the province, Destination BC is extending the application deadline until Wednesday, January 6, 2016.

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Destination BC shines at Lotus Awards

Posted on Nov 17, 2015

Destination BC and our agency partners from Citizen Relations and Camp Pacific were thrilled to bring home nine LOTUS Awards earlier this month.

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Destination BC statement on whale-watching vessel accident near Tofino

Posted on Oct 26, 2015

The entire team at Destination BC extends its thoughts and prayers to the passengers and crew who were on board at the time of this tragic accident, and to the family and friends who have lost loved ones.

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2015 Tourism Industry Awards Recipients Announced at Gala Event

Posted on Oct 20, 2015

Destination BC and the Tourism Industry Association of BC announced the winners of the 2015 BC Tourism Industry Awards at a gala event this evening at the Vancouver Convention Centre.

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Visitor numbers up, strategy updated to continue momentum

Posted on Sep 21, 2015

British Columbia's tourism sector continues to show growth in international overnight visitors.

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Top Ten reasons to attend the 2015 BC Tourism Industry Conference

Posted on Sep 15, 2015

Destination BC is proud to be a sponsor of the BC Tourism Industry Conference (BCTIC), held October 19 to 21, 2015 at the Pan Pacific Vancouver.  Find out why you should attend.

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Summer press trips bring world media to BC

Posted on Sep 11, 2015

They arrived from places like Germany, Korea, the United Kingdom, and Australia to experience BC in the summer. Destination BC’s travel media team helped set up a range of press trips to highlight all the province has to offer, including rainforest rambles and alpine adventures. 

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Destination BC funds projects to test innovative visitor services initiatives

Posted on Aug 11, 2015

Destination BC will provide just over $200,000 to support more than 30 projects across British Columbia to test and document innovative approaches to providing visitor services, the corporation announced today.

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How press trips build a business

Posted on Jul 16, 2015

Charles McDiarmid is the managing director of the Wickaninnish Inn in Tofino, a spot lauded by locals and celebrities alike, and profiled in publications and media around the world. 

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Destination BC Staffing Updates

Posted on Jul 16, 2015

There is a lot going on at Destination BC. In order to support our new programs and leverage our internal strengths and talents, a number of staffing changes have taken place.   

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EQ Case Study on Watermark Beach Resort in Osoyoos

Posted on Jul 15, 2015

Destination British Columbia recently signed an agreement with Destination Canada (formerly the Canadian Tourism Commission) that gives all tourism stakeholders in BC free access to the Explorer Quotient (EQ), a market segmentation tool based on social and travel values, motivations and behaviours. 

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The world was watching FIFA and discovered BC

Posted on Jul 14, 2015

Vancouver kicked into high gear as one of the host cities for FIFA Women’s World Cup Canada 2015™. The international event brought a golden opportunity to showcase BC to millions of viewers—and did we ever! 

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BC Tourism Industry Awards Nominations Now Open

Posted on Jul 09, 2015

VANCOUVER – Destination BC and the Tourism Industry Association of BC are pleased to open the call for nominations for the 2015 BC Tourism Industry Awards.

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British Columbia Recognized with Travel Industry Awards

Posted on Jun 12, 2015

VANCOUVER – British Columbia was voted the ‘Best Destination for Adventure, Canada’ at the TravelAge West WAVE Awards yesterday in Marina Del Ray, California.

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Destination BC to host Periscope live feed Halftime Shows during 2015 FIFA Women’s World Cup

Posted on Jun 12, 2015

Vancouver—Starting June 12, Destination BC will launch an innovative Periscope halftime show series when the Women’s World Cup match between Switzerland vs. Ecuador reaches intermission. 

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Every Week is ‘Tourism Week’ in British Columbia

Posted on Jun 01, 2015

Vancouver- This week Canada celebrates Tourism Week—national recognition for an industry that not only supports the socio-cultural fabric of our lives, but also provides important economic benefits for all Canadians.

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Destination BC uses Storytelling to Inspire Visitors and Residents to Share the ‘Wild Within’

Posted on May 12, 2015

VANCOUVER – Destination BC is partnering with leading BC artists to explore the province’s natural iconic experiences and share them with potential travellers through its spring/summer North American marketing initiatives.

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Partnership Brings Chinese Runners to BC

Posted on May 01, 2015

Vancouver, BC – Responding to an increased interest in sport tourism, Destination BC and the Vancouver International Marathon Society are promoting the BMO Vancouver Marathon in China—BC’s second largest and growing tourism market.

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Destination BC Takes Top Honours in Germany

Posted on Mar 06, 2015

VANCOUVER – Destination BC took top honours at the 14th Annual International Tourism Film, Print and Multimedia competition, known as The Golden City Gate, at the ITB Travel Trade Show in Berlin.

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More international visitors come to B.C. in 2014

Posted on Feb 20, 2015

British Columbia posted a 5.3% increase in international overnight visitors for 2014, surpassing the 3.2% increase in arrivals to Canada as a whole. This was the third straight year of increased visitation to B.C.


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Destination BC proudly supports the Canada Winter Games

Posted on Feb 12, 2015

It’s Games time! Excitement is high in Prince George as the city is poised to welcome an estimated 15,000 visitors for the 2015 Canada Winter Games. Destination BC is proud to support the Games with funding and in-kind contributions, including tailored customer service training.

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Destination BC Creates The Wild Within VR Experience

Posted on Dec 08, 2014

Vancouver, British Columbia – Destination BC has just launched The Wild Within VR Experience, using Oculus Rift technology, making it the first destination marketing organization in North America to use virtual reality to promote the destination.  The Wild Within VR Experience is an interactive, three-dimensional video that allows travellers to experience British Columbia in a truly immersive way, as if they were actually there.

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2015 Canada's West Marketplace® Trade Show to be held in Kelowna, British Columbia

Posted on Nov 20, 2014

BC – The 28th annual Canada’s West Marketplace trade show will be held in Kelowna, BC November 15th to 18th, 2015.

More than 300 British Columbia and Alberta tourism suppliers are expected to gather in Kelowna next year to meet with more than 120 tour operators and wholesalers from Europe, Asia Pacific and the Americas.

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Destination BC Launches New Corporate Strategy and Revitalized Tourism Brand

Posted on Nov 04, 2014

Vancouver, British Columbia – Destination BC released its new corporate strategy and tourism marketing plan today, and unveiled key elements of BC’s revitalized destination brand that will be used to market British Columbia to prospective visitors from around the world.

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Destination BC names new Vice President of Global Marketing

Posted on Oct 14, 2014

VANCOUVER –After an extensive search, Destination BC is pleased to welcome Maya Lange as its new Vice President of Global Marketing, announced CEO Marsha Walden today.

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British Columbia places and properties recognized in Travel + Leisure World’s Best Awards 2014

Posted on Jul 02, 2014

Vancouver Island is ranked No. 1 among Top Islands in the Continental U.S. and Canada

Travel + Leisure magazine has recognized Vancouver Island as the Top Island in the Continental U.S. and Canada in the World’s Best Awards 2014 readers’ survey. Travel + Leisure’s rankings also include Wickaninnish Inn as Top Resort in Canada and the Shangri-La Hotel Vancouver as the Top City Hotel in Canada.

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Going for Gold! Destination British Columbia showcases BC ski as the world focuses on winter sport

Posted on Feb 07, 2014

VANCOUVER – While athletes are ready to battle for medals in Sochi (Go Canada!), Destination British Columbia is working hard to deliver gold for BC’s tourism industry.  After all, the timing is right: the US dollar is on the rise and the Corporation’s latest ski campaign—Ski It to Believe It—is building awareness of BC’s ski experiences just as the world focuses its attention on winter sport.

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Destination British Columbia welcomes two new board members

Posted on Dec 19, 2013

VANCOUVER - The Minister of Jobs, Tourism and Skills Training, Shirley Bond, has appointed Chief Clarence Louie and Matt Mosteller to Destination British Columbia’s Board of Directors.

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Destination British Columbia names new CEO

Posted on Oct 25, 2013

VANCOUVER –After an extensive global search, Destination British Columbia has appointed Marsha Walden as its inaugural Chief Executive Officer, announced Board Chair Andrea Shaw.

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Ski It To Believe It! Destination BC launches annual ski marketing campaign

Posted on Oct 17, 2013

VANCOUVER –When it comes to skiing, BC is the ultimate experience. The province has huge mountains, a massive number of runs, tons of snow, lots of space...the list goes on and on. It’s so amazing, so immense and so unreal that it’s hard to comprehend if you aren’t actually here. You have to ski it to believe it! And that’s the inspiration behind this year’s marketing campaign aimed at attracting long-haul skiers to BC’s resorts.

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Appointments Announced for Destination British Columbia’s Tourism Marketing Committee

Posted on Jul 31, 2013

VICTORIA– Tourism industry representatives have now been selected to serve on Destination British Columbia’s Tourism Marketing Committee, announced Board Chair Andrea Shaw today.

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Call for Regional Nominees for Destination British Columbia’s Tourism Marketing Committee

Posted on Apr 29, 2013

Victoria, BC– Applications are now being accepted from tourism industry representatives interested in serving on Destination British Columbia’s Tourism Marketing Committee.

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Labour market analysis to support resort communities

Posted on Mar 12, 2013

The government of British Columbia is investing nearly $70,000 to help build and expand the province’s resort community workforce under a partnership with go2 Tourism HR Society.

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Update on Destination BC CEO

Posted on Mar 01, 2013

The Destination BC board is currently aggressively pursuing the recruitment of a permanent CEO. The board will be conducting this search both domestically and internationally in an effort to ensure the best available candidate is chosen.

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Destination BC Board of Directors Announced

Posted on Jan 31, 2013

The nine members of Destination BC’s inaugural board were announced today by Minister of Jobs, Tourism and Skills Training and Minister Responsible for Labour Pat Bell.

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