News

Expanded industry development program secures new manager

Destination BC has named Jenn MacIntyre as our new Manager of Industry Development. MacIntyre was appointed after a competitive process. She joined Destination BC in 2013 with a background in tourism development and public administration. Jenn worked with the Tourism Product Management, Brand, and our Communications team before joining Destination and Industry Development in 2015 to manage the launch of the Remarkable Experiences Program. The new Industry Development unit will now encompass all industry learning, including the Remarkable Experiences program. Providing industry learning opportunities through one business unit will enable Destination BC to strategically determine resource investment, ensure quality and consistency in content and delivery, and to develop economies of scale through content development, administration, and process. Effective management of resources will enable us to undertake new or enhanced learning opportunities as necessary for industry to stay on top of emerging trends and tourism influences. This unit also leads and manages the outreach to industry stakeholders to have them actively engage in Destination BC’s Marketing and Industry Development initiatives.