The program will grow and develop tourism products across Canada.
Learn MoreA Destination BC-led media press trip resulted in a Vogue magazine article.
Learn MoreWe've launched the latest evolution of our successful ‘You, Elevated’ ski marketing campaign to bring the unique features of the BC ski experience and culture to California.
Learn MoreVisit Destination BC's Emergency Preparedness webpage for official emergency information resources for BC, as well as suggested messaging, visuals, and actions for BC’s tourism industry during emergencies.
Learn MoreDestination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In late February 2023, Destination BC launched a new 2023-2025 corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It outlines our new path for success and provides clarity about the choices we will make over the next three years, and beyond. The strategy outlines our intention to focus on the following levers, to improve BC’s competitiveness and improve the quality of life for people living in British Columbia through tourism over the long term.
• Compelling Reasons to Explore BC
• A Globally Competitive Tourism Ecosystem
• Respectful Growth of Indigenous Tourism
Learn more about the 2023-2025 corporate strategy, here.
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