Explore our an easy-to-access dashboard that monitors what is happening in each of our core geographic markets, to inform our approach to recovery and resilience marketing activities.Learn More
Information on how British Columbians can explore their own communities safely right now, and what to keep in mind for BC-wide travel, when it is permitted.Learn More
Top tips encouraging travellers to take more time with planning, and be more conscious of the impact on communities, when BC-wide travel is permitted.Learn More
We have been reflecting on how Destination BC plays a role in dismantling the racial barriers that block social and economic equity.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
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