About Us

Tourism Marketing Committee

'Ksan in the Skeena Country

Destination British Columbia works collaboratively with tourism stakeholders across the province to coordinate tourism marketing at the international, provincial, regional and local levels.

The Tourism Marketing Committee (TMC) provides strategic advice to the Destination British Columbia Board and CEO related to:

  • Marketing strategies for Destination BC;
  • Aligning Destination BC’s marketing strategies with tourism marketing programs across the province; and
  • Assessing the performance of Destination BC’s tourism marketing programming, and the performance of the tourism sector (particularly against key competitors). 

The application period for the Tourism Marketing Committee (TMC) term beginning January 1, 2019 is now closed. 

The Tourism Marketing Committee is comprised of representatives nominated by the Regional Destination Marketing Organizations (RDMOs). Two Destination British Columbia Board members also sit on the Committee, which is chaired by Destination British Columbia’s CEO.

Tourism Marketing Committee Members (as of November 2018):

  • Amy Thacker, CEO, Cariboo Chilcotin Coast Tourism Association
  • Andre Kuerbis, Owner, AFK Business Consulting and Services
  • Anthony Everett, President and CEO, Tourism Vancouver Island
  • Blain Sepos, Executive Director, Parksville Qualicum Beach Tourism Association
  • Carl Jones, Director Air Service Development, Vancouver Airport Authority
  • Clint Fraser, CEO, Northern BC Tourism Association
  • Erika Stenson, Head of Marketing, Sales and Business Development, Royal BC Museum and Archives
  • Glenn Mandziuk, CEO, Thompson Okanagan Tourism Association
  • Ingrid Jarrett, Vice President, Business Development, Watermark Beach Resort
  • Kathy Cooper, CEO and Travel Trade Manager, Kootenay Rockies Tourism
  • Michael J. Ballingall, Senior Vice President, Big White Ski Resort
  • Mike Randall, Marketing Director, Langara Fishing Adventures
  • Nikki Hellyer, Senior Director, Global Marketing & Communications, Rocky Mountaineer
  • Pat Corbett, Chair, Cariboo Chilcotin Coast Tourism
  • Sine Scott, Executive Director, E-Commerce & Digital, North & Central America – Accor Hotels
  • Steve Smith, Owner, Crest Hotel
  • Tom Rosner, Vice President, Marketing & Sales, Resorts of the Canadian Rockies Inc. (RCR)
  • Ty Speer, CEO, Tourism Vancouver
  • Tyler Beckley, Owner, Three Bars Guest Ranch

To learn more about the Tourism Marketing Committee, please click for their biographies.

Destination British Columbia and BC’s Tourism Regions worked together to coordinate a consistent, accountable and transparent application process across the province to solicit nominations for the Tourism Marketing Committee. To learn more about the role of the Committee, read the Terms of Reference.

Members will serve a maximum term of three years, with the initial Committee positions selected as one, two and three year terms to ensure a yearly renewal of opinions and ideas from each region.  Committee members may serve no more than two consecutive terms.

Time Commitment
The Committee will meet on a regular basis, on a schedule determined by members and the CEO. The Committee will meet at least twice each year in person, normally coinciding with the annual strategic planning schedule created by the Board.

Members of the Committee will have their travel expenses reimbursed to attend Committee meetings, but will not be paid a per-diem.

View a map of the Tourism Regions of BC