BC Tourism Industry

Tourism Events Program


British Columbia is an internationally renowned destination with an excellent reputation for maximizing its world-class infrastructure to deliver remarkable experiences for travellers. As a result, B.C.’s tourism sector is a vital component of a strong, sustainable economy in British Columbia.
Tourism is one of the world’s most competitive industries. The Tourism Events Program (TEP) helps events increase the volume of visitors to British Columbia, and/or increase global recognition for the province by providing funding for marketing or promotional activities.
To be eligible for TEP funding, applicants must comply with the following eligibility requirements:

  • The event must take place in B.C., be confirmed (i.e. funding for an event bid is not eligible) and should be able to demonstrate financial viability (i.e. majority of operational funding is confirmed).
  • The event is a sporting competition, arts, cultural celebration or festival.
  • The event is a discrete event, meaning it engages or attracts a focused audience (spectator group or television viewership) for a limited period of time. Events, shows, tours or projects held over an extended period of time are not eligible for funding.
  • The event may be part of a multi-year or annual series. However, events are eligible for funding for a maximum of three years and must reapply each year. An event that has reached the three year maximum may reapply after a one year waiting period. Exceptions to the waiting period may be considered.
  • Events may not be primarily commercial or academic in nature (e.g. consumer shows, symposia, conventions, meetings and conferences, seminars and clinics, educational competitions, etc.); however, ancillary events/festivals created to coincide with these examples may be eligible.

All applicants are required to demonstrate how the event meets the following criteria:
Mandatory Criteria:

  1. The event must offer high tourism value, meaning the event:
  • increases the number of visitors from outside the local area who are visiting specifically for the event;
  • increases visitor spending;
  • lengthens the tourism season; and/or
  • encourages increased length of stay.
  1. The event must provide evidence that it is supported by the local community(ies) (i.e. through letters of support or in-kind contributions from community partners).

Desirable Criteria:
Given the volume of requests and limited funding, the following criteria are also considered:

  • Does the event raise awareness, nationally and internationally, of British Columbia’s tourism brands by having provincial, national and/or international broadcasting or other media reach;
  • Does the event motivate Canadians and people from around the world to experience British Columbia’s natural beauty, diverse activities and world-class infrastructure by drawing the largest number of visitors in relation to the size of the host community;
  • Does the event offer significant economic impact relative to the size of the host community(ies);
  • Does the event generate tourism and economic benefits for the surrounding region (multiple communities) and/or a remote community; and
  • Has the event not been funded by TEP in the past, or does the event take place in a community that has not received TEP funding before.

Funding provided through the TEP must be used to broaden the reach and impact of the event through marketing and communications, which may include: broadcasts, promotional materials, social media, advertisements etc. Examples of ineligible costs include, but are not limited to: administrative costs, costs associated with application or bid development, travel costs, talent acquisition, security at an event, capital or infrastructure costs related to hosting the event, prizes or alcohol. Applicants are required to submit a breakdown of their proposed use of funds.
Organizations may apply within the following limits based on the size of their event budget:

Small Event Event Budget up to $500,000 $10,000 to $35,000
Mid-Sized Event Event Budget up to $1.5 million up to $100,000
Large Event Event Budget  of $1.5 million or greater up to $175,000
Very Large Event Event Budget  of $2.5 million or greater up to $250,000

The above funding limits are the maximum amount an event can apply for; however, the applicant must ensure the funding amount requested is appropriate for the event and funding may only be applied to eligible use of TEP funds. The minimum funding request is $10,000 for all events. Organizers must be able to apply the full minimum amount to eligible activities in order to meet basic eligibility criteria.
The event budget is the sum of total operating costs related to the event and should not include requested TEP funding. The operating costs described must be for the event itself and not the operating expenses of the applicant organization.
The application window is now closed and will reopen September 1, 2018 for events taking place between May 1, 2019 and April 30, 2020.
Please note: applications for events outside of the eligible event window will not be considered and submissions will only be reviewed once the application window is closed. The estimated decision time is at least two to three months after the window has closed. All applicants will be contacted once funding decisions are made.
Future application intakes and corresponding eligible event windows are as follows:

Application Intake Eligible Event Window
September 1, 2018 – October 31, 2018 May 1, 2019 – April 30, 2020
March 1, 2019 – April 30, 2019 November 1, 2019 – October 31, 2020
September 1, 2019 – October 31, 2019 May 1, 2020 – April 30, 2021

If you are interested in applying in a future application window, please check our website closer to the application window opening for any program updates.
All applications must be submitted when the application window is open, and must use the posted application form provided during each specific intake period. Applications not using this form will not be considered.
The application form for the next intake will be available for download as of September 1, 2018. Please ensure your event falls within the above eligible event window before applying. All applications must be submitted to MRDT@destinationbc.ca.
Funding Recipient Responsibilities:

  • Successful applicants will enter into a contract with Destination BC, on behalf of the Province, outlining use of funds and reporting requirements. Recipients are required to have a signed contract and completed insurance documentation in place prior to the start of the event.
  • Funding recipients are required to acknowledge Provincial support.
  • Funding recipients must ensure a coordinated and effective use of program funds. 
  • Funding recipients are required to obtain any trail, road, civic or other permits required prior to funds being issued. This is the responsibility of the applicant.
  • A final event report detailing key tourism and economic outcomes (i.e. an economic impact assessment) is required for all funded events.

Inquiries and applications should be sent to MRDT@destinationbc.ca

The Province of British Columbia is pleased to provide
support to the following successful TEP applications:

Funding Recipients
Event Date Location
2016 Men’s World Rugby Sevens March 12-13, 2016 Vancouver
IIHF Ice Hockey Women’s World Championship March 28-April 4, 2016 Kamloops
2016 Women’s World Rugby Sevens April 16-17, 2016 Langford
Salmon Arm Roots & Blues Festival August 18-21, 2016 Salmon Arm
Americas Masters Games August 26-Sept. 4, 2016 Vancouver
2016 Pacific Links Championships September 19-25, 2016 Langford
Grand Slam of Curling November 8-13, 2016 Cranbrook
2016 World Junior Taekwondo Championships November 16-20, 2016 Burnaby
Big White 2017 World Para Snowboard Championships February 1-8, 2017 Big White
Just for Laughs NorthWest February 16-25, 2017 Vancouver
2017 Men’s World Rugby Sevens March 11-12, 2017 Vancouver
2017 Telus Cup April 24-30, 2017 Prince George
Vancouver Marathon May 7, 2017 Vancouver
2017 Women’s World Rugby Sevens May 27-28, 2017 Langford
BC Golf Swing May 29-June 18, 2017 Victoria, Kelowna, Vancouver
BC Bike Race July 5-13, 2017 Cumberland, Powell River, Sechelt, North Van, Squamish, Whistler
Nanaimo Dragon Boat Festival July 7-9, 2017 Nanaimo
FIVB Women’s Volleyball World Grand Prix July 20-23, 2017 Richmond
Honda Celebration of Light July 29, Aug 2, Aug 5, 2017 Vancouver
Rockin’ River Music Fest August 3-6, 2017 Merritt
ArtsWells Festival of all Things Art August 4-7, 2017 Wells
World Indigenous Basketball Challenge August 8-12, 2017 Vancouver
25th Annual Salmon Arm Roots and Blues Festival August 14-21, 2017 Salmon Arm
2017 ITU World Multisport Championships August 18-27, 2017 Penticton
Slow Food Cycle Sunday August 20, 2017 Pemberton
2017 Pacific Links Bear Mountain Championship Sept 11–17, 2017 Langford
7th Karate-do Goju-kai Global Championships Sept 28–Oct 1, 2017 Richmond
2017 GoodLife Fitness Victoria Marathon October 6 – 8, 2017 Victoria
2017 World Under 17 Hockey Championships November 5–11, 2017 Dawson Creek, Fort St. John
2018 Canadian Tire National Skating Championships January 8–14, 2018 Vancouver (UBC)
Coldsnap – Prince George Winter Music Festival January 26-February 3, 2018 Prince George
2018 Freeride World Tour Kicking Horse February 3–9, 2018 Kicking Horse  and Golden
Big White 2018 Para Snowboard World Cup February 5-8, 2018 Big White
Lunar New Year Festival February 8-26, 2018 Richmond, Vancouver
2018 Just For Laughs (JFL) NorthWest Feb 27-Mar 10, 2018 Vancouver
HSBC Canada Men’s Rugby Sevens Series March 10-11, 2018 Vancouver
2018 Juno ancillary events: Juno Cup, Junofest, Juno Fan Fare Junior Junos  and the Juno Photography Exhibition March 19-25, 2018 Vancouver
2018 Sport Chek Canadian National Technical Alpine Ski Championships March 21-24, 2018 Red Mountain Resort, Rossland
Snowbombing Canada April 5-9, 2018 Sun Peaks
World Ski & Snowboard Festival April 11-15, 2018 Whistler