BC Tourism Industry

Tourism Events Program


Tourism is one of the world’s most competitive industries and a vital component of a strong, sustainable economy in British Columbia. Recognizing the importance of this industry, the Tourism Events Program (TEP) was created to help events increase the volume of visitors to British Columbia, broaden global recognition of the province, and build our reputation as an internationally renowned destination. By providing supplemental funding for marketing, promotional, advertising and broadcast activities, the TEP helps events gain exposure and have a greater impact on the province.
IMPORTANT NOTE TO APPLICANTS: Please review all the information on this page before filling out the application form.  This will help in submitting the strongest application possible.
All applicants are required to demonstrate how the event meets the following criteria:

  1. The event must take place in B.C.
  2. The event must be confirmed (i.e. funding for an event bid is not eligible).
  3. The event should be able to demonstrate financial viability (i.e. majority of operational funding is confirmed).
  4. The event must be a tourism event (i.e. the event draws tourists specifically for the event, and is not primarily community focused).  
  5. The event must be a sporting competition, arts, cultural celebration or festival.
  6. Organizers must be able to apply at least the full minimum amount of TEP funding ($10,000) to eligible activities.
  7. Each event requires a separate application form and must be submitted during the appropriate intake window.

Given the volume of requests and limited funding, the following criteria are also considered:

  • International and national profile:  The event raises awareness, nationally and internationally, of British Columbia’s tourism brands by having provincial, national and/or international broadcasting or other media reach;
  • Tourism value: The event motivates Canadians and people from around the world to travel to British Columbia by drawing a large number of out-of-town visitors in relation to the size of the host community;
  • Economic impact: The event offers significant economic impact relative to the size of the host community(ies);
  • Regional benefits: The event generates tourism and economic benefits for the surrounding region beyond the host community, takes place in multiple communities, and/ or takes place in a rural or remote community.

Events may not be primarily commercial or academic in nature (e.g. consumer shows, symposia, conventions, meetings and conferences, seminars and clinics, educational competitions, etc.); however, ancillary events/festivals created to coincide with these examples may be eligible. Attractions, shows, tours or projects held over an extended period of time are also not eligible for funding.
Funding provided through the TEP must be used to broaden the reach and impact of the event through marketing and communications, which may include: broadcasts, promotional materials, social media, advertisements etc.  See FAQs for examples of eligible and ineligible activities.
Funding limits are determined based on the size of the event budget.  The event budget is considered the sum of total operating costs/expenses related to the event, and should not include the expenses that would be covered with TEP funding. The operating costs described must be for the event itself and not the operating expenses of the applicant organization.

These limits are the maximum amount an event can apply for; however, the applicant must ensure the funding amount requested is appropriate for the event (generally considered to be 10% of the overall budget or less).  Funding may only be applied to activities deemed eligible for TEP funds. The minimum funding request is $10,000 for all events.
Applicants may apply within the following limits:

Small Event Event Budget up to $500,000 $10,000 to $35,000
Mid-Sized Event Event Budget up to $1.5 million up to $100,000
Large Event Event Budget  of $1.5 million or greater up to $175,000
Very Large Event Event Budget  of $2.5 million or greater up to $250,000

Note: Events are eligible for funding for a maximum of three years and must reapply each year. An event that has reached the three year maximum may reapply after a one year waiting period. Exceptions to the waiting period may be considered.

The application window is now CLOSED, and will reopen March 1, 2019 for events taking place between Nov. 1, 2019 and Oct. 31, 2020.
TO APPLY:  All applications must be submitted when the application window is open, and must use the posted application form provided during each specific intake period. Applications not using this form will not be considered.

The application form for the next intake will be available for download as of March 1, 2019. Please ensure your event falls within the eligible event window before applying (see table below).

TIMELINES: All submissions will be reviewed once the application window is closed. The estimated decision time is at least two to three months after the window has closed. All applicants will be contacted once funding decisions are made.
The TEP is a competitive program that is customarily over-prescribed. It is possible that not all applicants will be successful in receiving funding, in part or in full.
Future application intakes and corresponding eligible event windows are as follows:

Application Intake Eligible Event Window
March 1, 2019 – April 30, 2019 November 1, 2019 – October 31, 2020
September 1, 2019 – October 31, 2019 May 1, 2020 – April 30, 2021
March 1, 2020 – April 30, 2020 November 1, 2020 – October 31, 2021

All program policies and materials are subject to change. For those are interested in applying in a future application window, please check our website closer to the application window opening for any program updates.
Successful applicants will have the following responsibilities:

  • The legal entity that submitted the application will enter into a contract with Destination BC, on behalf of the Province, outlining use of funds and reporting requirements. Recipients are required to have a signed contract and completed insurance documentation in place prior to the start of the event.
  • Funding recipients will be required to acknowledge Provincial support.
  • Funding recipients must ensure a coordinated and effective use of program funds. 
  • Funding recipients are required to obtain any trail, road, civic or other permits required prior to funds being issued. This is solely the responsibility of the applicant.
  • Funding recipients will have to provide a final event report using the template provided in the contract document.

See FAQs for more information.
Inquiries and applications should be sent to MRDT@destinationbc.ca

Since TEP launched in September 2015 the Province of British Columbia is pleased to provide support to the following successful TEP applications:

Funding Recipients
Event Date Location
2016 Men’s World Rugby Sevens March 12-13, 2016 Vancouver
IIHF Ice Hockey Women’s World Championship March 28-April 4, 2016 Kamloops
2016 Women’s World Rugby Sevens April 16-17, 2016 Langford
Salmon Arm Roots & Blues Festival August 18-21, 2016 Salmon Arm
Americas Masters Games August 26-Sept. 4, 2016 Vancouver
2016 Pacific Links Championships September 19-25, 2016 Langford
Grand Slam of Curling November 8-13, 2016 Cranbrook
2016 World Junior Taekwondo Championships November 16-20, 2016 Burnaby
Big White 2017 World Para Snowboard Championships February 1-8, 2017 Big White
Just for Laughs NorthWest February 16-25, 2017 Vancouver
2017 Men’s World Rugby Sevens March 11-12, 2017 Vancouver
2017 Telus Cup April 24-30, 2017 Prince George
Vancouver Marathon 07-May-17 Vancouver
2017 Women’s World Rugby Sevens May 27-28, 2017 Langford
BC Golf Swing May 29-June 18, 2017 Victoria, Kelowna, Vancouver
BC Bike Race July 5-13, 2017 Cumberland, Powell River, Sechelt, North Van, Squamish, Whistler
Nanaimo Dragon Boat Festival July 7-9, 2017 Nanaimo
FIVB Women’s Volleyball World Grand Prix July 20-23, 2017 Richmond
Honda Celebration of Light July 29, Aug 2, Aug 5, 2017 Vancouver
Rockin’ River Music Fest August 3-6, 2017 Merritt
Quesnel Skyfest  (*cancelled due to forest fires) August 4-6, 2017 Quesnel
ArtsWells Festival of all Things Art August 4-7, 2017 Wells
World Indigenous Basketball Challenge August 8-12, 2017 Vancouver
25th Annual Salmon Arm Roots and Blues Festival August 14-21, 2017 Salmon Arm
2017 ITU World Multisport Championships August 18-27, 2017 Penticton
Slow Food Cycle Sunday 20-Aug-17 Pemberton
2017 Pacific Links Bear Mountain Championship Sept 11–17, 2017 Langford
7th Karate-do Goju-kai Global Championships Sept 28–Oct 1, 2017 Richmond
2017 GoodLife Fitness Victoria Marathon October 6 – 8, 2017 Victoria
2017 World Under 17 Hockey Championships November 5–11, 2017 Dawson Creek, Fort St. John
2018 Canadian Tire National Skating Championships January 8–14, 2018 Vancouver (UBC)
Coldsnap – Prince George Winter Music Festival January 26-February 3, 2018 Prince George
2018 Freeride World Tour Kicking Horse February 3–9, 2018 Kicking Horse  and Golden
Big White 2018 Para Snowboard World Cup February 5-8, 2018 Big White
Lunar New Year Festival February 8-26, 2018 Richmond, Vancouver
2018 Just For Laughs (JFL) NorthWest Feb 27-Mar 10, 2018 Vancouver
HSBC Canada Men’s Rugby Sevens Series March 10-11, 2018 Vancouver
Juno Ancillary Events March 19-25, 2018 Vancouver
2018 Sport Chek Canadian National Technical Alpine Ski Championships March 21-24, 2018 Red Mountain Resort, Rossland
Snowbombing Canada April 5-9, 2018 Sun Peaks
World Ski & Snowboard Festival April 11-15, 2018 Whistler
BMO Vancouver Marathon 06-May-18 Vancouver
Northern FanCon May 11-13, 2018 Prince George
HSBC Canada Women’s Rugby Sevens Series May 12-13, 2018 Langford
RBC Cup May 12-20, 2018 Chilliwack
Vancouver Craft Beer Week May 25-June 3, 2018 Vancouver
Mackenzie Tour – BC Golf Swing May 28-July17, 2018 Vancouver, Victoria, Kelowna
Golf Canada National Championships Series May 28-Aug 24, 2018 Chilliwack, Van, Tsawwassen, Duncan, Victoria
Bard on the Beach Shakespeare Festival June 6-September 22, 2018 Vancouver
2018 Tough Mudder Whistler June 16-17, 2018 Whistler
2018 Canada Cup International Wheelchair Rugby Tournament June 12-18, 2018 Richmond
2018 Canadian Gymnaestrada Jun 27-Jul 2, 2018 Richmond
International Choral Kathaumixw July 3-7, 2018 Powell River
Big White Invitational Slopestyle 2018 July 6-8, 2018 Big White
2018 Bass Coast Festival July 6–9, 2018 Merritt
Squamish Wind Festival July 26-28, 2018 Squamish
Sooke Fine Arts Show July 27 – August 6, 2018 Sooke
Honda Celebration of Light July 28, Aug 1, Aug 4, 2018 Vancouver
ArtsWells Festival of All Things Art August 3 – 6, 2018 Wells (and Barkerville Heritage Site)
Vanderhoof International Airshow August 4, 2018 Vanderhoof Municipal Airport
Vancouver Mural Festival August 6 – 11, 2018 Vancouver
Abbotsford International Airshow August 10 – 12, 2018 Abbotsford
Edge of the World Music Festival August 10 – 12, 2018 Tlell (Haida Gwaii)
2018 International Ornithological Congress and Birding Festival August 19-26, 2018 Vancouver
Vancouver Island Blues Bash September 1-3, 2018 Victoria
Primal Quest Expedition Adventure Race September 6-15, 2018 Lillooet, Pemberton, Whistler, Squamish
Luna Art Festival September 28-30, 2018 Revelstoke
Salute to the Sockeye September 28-October 21, 2018 Roderick Haig-Brown Park, Lee Creek (near Kamloops)
Festival of the Grap September 30, 2018 Oliver
BreakOut West 2018 October 10-14, 2018 Kelowna
World Rowing Coastal Championships October 11-14, 2018 Sidney