Apply now to join Destination BC’s Tourism Marketing Committee

The call for application is now open to serve on Destination BC’s Tourism Marketing Committee (TMC). 

The Committee is looking for:

  • two representatives from the Vancouver, Coast, and Mountains tourism region to serve a two-year (January 2018 to December 2019), and a three-year term (January 2018 to December 2020)
  • one representative from the Thompson Okanagan tourism region for a three-year (January 2018 to December 2020) term.

Interested applicants should possess the following experience and skills, to complement those of the current members:
  • Experience with tourism marketing on a global, national, and/or provincial scale demonstrating a thorough understanding of tourism issues, sectors, and opportunities
  • Plus, at least one of the following:
    • International experience with particular focus on US and China
    • Digital/online marketing experience with particular focus on data-driven and programmatic marketing
    • Experience with international travel trade
Committee members are expected to work collaboratively with others, for the benefit of tourism province-wide, in a fully transparent and accountable process, and contribute to Destination BC’s marketing objectives in a meaningful way, including prioritizing time for committee meetings and review of materials. Destination BC and regional representatives will evaluate qualified applicants and bring forward recommended nominations to Destination BC’s Board of Directors for consideration.

Time commitment
The Committee will meet on a regular basis, on a schedule determined by TMC members and the CEO. The Committee will meet at least twice each year in person, coinciding with the annual strategic planning schedule created by Destination BC’s Board of Directors.
Members of the committee will have their travel expenses reimbursed. Members will not receive compensation for meetings.
Each application must include the completed Application Form. Please use updated application form including your résumé and any other supporting documents you feel are relevant to this process. Applications may be submitted in electronic form and must be received no later than 5 pm on Friday, November 24, 2017.
Please submit your Application Form to:


Destination British Columbia established the industry-based TMC in 2013, as outlined in the Destination BC Corp. Act, to provide advice to the Corporation’s Board of Directors and CEO on:
  • Marketing strategies for Destination BC
  • Aligning Destination BC’s marketing strategies with tourism marketing programs across the province
  • Assessing the performance of Destination BC’s tourism marketing programming, and the performance of the tourism sector (particularly against key competitors)

Regional Destination Marketing Organizations (RDMOs) and Destination British Columbia selected TMC founding members in July 2013.

The Committee comprises 21 members in total:
  • Eighteen (18) regionally based members, three from each of British Columbia’s six tourism regions;
  • One member (1) nominated by the Aboriginal Tourism Association of British Columbia (AtBC); and
  • Up to two (2) additional members appointed by the Destination BC Board in consultation with RDMOs, if necessary to ensure that the perspectives of all tourism sectors are represented on the Committee.
Committee members may serve no more than two consecutive terms.
Collectively, TMC members must have the necessary range of skills and experience, regional and sector perspectives, and marketing knowledge to provide valued, strategic marketing advice to the CEO and Board.
For further information, visit the Tourism Marketing Committee page.