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Appointments Announced for Destination British Columbia’s Tourism Marketing Committee

VICTORIA– Tourism industry representatives have now been selected to serve on Destination British Columbia’s Tourism Marketing Committee, announced Board Chair Andrea Shaw today.

 

Destination British Columbia has been mandated to fulfil several key marketing and leadership responsibilities critical to the long-term, sustainable growth of the provincial tourism industry.  The Tourism Marketing Committee will provide the Crown corporation’s Board of Directors and CEO with input and recommendations on tourism marketing strategies, tourism performance indicators, ways to encourage alignment in tourism marketing activities, and ways to leverage funds for tourism marketing programs.

 

“The establishment of this committee ensures that tourism stakeholders from across the province have an active role in strengthening and aligning our marketing efforts,” stated Shaw. “The Board and staff at Destination British Columbia look forward to working with this experienced and knowledgeable group of tourism industry marketing experts. I would like to thank all of the applicants for their interest in serving on the committee and their support for BC’s tourism industry.”

 

The Tourism Marketing Committee is comprised of nominees identified by each of the six Regional Destination Marketing Organizations (RDMOs). Two Destination British Columbia Board members will also sit on the Committee, which will be chaired by Destination British Columbia’s CEO. The Tourism Marketing Committee members are:

 

  • Kathy Cooper, Managing Director—Kootenay Rockies Tourism
  • Angela Rafuse-Tahir, Director of Sales and Marketing—The Fairmont Empress
  • Pat Corbett, Owner—The Hills Health Ranch
  • Stuart Rempel, Senior Vice President, Marketing and Sales—Whistler Blackcomb
  • Harley Elias, Faculty, Tourism & Hospitality and Business Programs at North Island College and Owner/Operator, Protected Water Charters
  • Saeedeh Salem, Winery Sales and Marketing—Enotecca Wineries and Resorts
  • Anthony Everett, CEO—Northern BC Tourism Association
  • Steve Smith, Owner—Crest Hotel
  • Keith Henry, CEO—Aboriginal Tourism Association of British Columbia
  • John Stibbard, Vice President of Operations—Capilano Suspension Bridge
  • Ingrid Jarrett, VP, Business Development—Watermark Beach Resort
  • Amy Thacker, CEO—Cariboo Chilcotin Coast Tourism Association
  • Andre Kuerbis, Manager—Chilcotin Holidays
  • Thom Tischik, Marketing Manager—Revelstoke Accommodation Association
  • Ryan MacIvor, General Manager—Global Spectrum Facility Management, Encana Events Centre
  • Joel Tkach, Manager, Passenger Marketing—Vancouver Airport Authority
  • Glenn Mandziuk, CEO—Thompson Okanagan Tourism Association
  • Gordon Fitzpatrick (Destination British Columbia Board Member)
  • Mike McPhee, Director of Sales and Marketing—Island Lake Resort Group
  • Loring Phinney (Destination British Columbia Board Member)
  • Dave Petryk, President and CEO—Tourism Vancouver Island
  • Destination British Columbia CEO (Committee Chair)

 

“Our government formed Destination British Columbia in partnership with BC’s tourism industry and designed it to be industry-led,” said Shirley Bond, Minister of Jobs, Tourism and Skills Training. “This Tourism Marketing Committee will ensure that industry and communities, not government, drive and develop the creative vision to market our rich tourism resources to the world. We’re confident that this approach to tourism marketing will help us meet our target of growing tourism revenues to $18 billion by 2016.”

 

Destination British Columbia and BC’s six Tourism Regions (Cariboo Chilcotin Coast, Kootenay Rockies, Northern BC, Thompson Okanagan, Vancouver Island, and Vancouver, Coast and Mountains) worked together to coordinate a consistent, accountable and transparent application process, across the province, to solicit nominations for the Tourism Marketing Committee.  The process used to identify names was region-led. Each RDMO reviewed the applications to confirm a variety of skills and perspectives were represented, short listing the applicants from their region to five qualified nominees. Each RDMO designated up to two representatives from their staff or board, who were not nominees for the Committee, to attend a provincial meeting to confirm the final recommended nominees from each region. The nominations were then submitted to Destination British Columbia’s Board of Directors for consideration.

For more information on the Tourism Marketing Committee, including member bios, please visit: http://www.destinationbc.ca/About-Us/Tourism-Marketing-Committee.aspx#.UbesdOeG2So

 

“BC’s tourism regions took the lead in identifying people who have the skills needed to work for the benefit of tourism across the province, rather than a specific sector or city,” said David MacKenzie, Selection Committee Chair and Board Chair, Vancouver, Coast & Mountains Tourism Region. “This process enabled us to evaluate candidates with varied backgrounds and experience, and we’d like to thank Destination British Columbia’s Board for endorsing our chosen nominees for this important committee.”

 

Destination British Columbia is an industry-led Crown corporation that works collaboratively with tourism stakeholders across the province to coordinate marketing at the international, provincial, regional and local levels. For more information about Destination British Columbia’s programs and services, please visit:  http://www.DestinationBC.ca/

 

Contact:

Clare Mason

Manager, Corporate Communications and Stakeholder Relations

Destination British Columbia

Tel: 250 952-6024

Email: Clare.Mason@destinationbc.ca