Destination BC Appoints New In-Market Representation in Mexico

Destination BC has hired a British Columbia representative in Mexico through PR Central, as of September 18, 2017.

The new representative will focus on developing, coordinating and executing marketing, media relations and travel trade initiatives, under Destination BC’s direction, to raise the profile of British Columbia to drive more visitation from Mexico.
With the removal of the visa requirement to Canada and increased air lift from Mexico, now is the time for Mexicans to visit.
The representative for Destination BC is Ari Martínez and she will be co-located with Destination Canada in Mexico.

For more information about travel in British Columbia for the Mexican market, please visit