Destination BC welcomes new Director of Global Content

After an exhaustive global search, Destination BC is pleased to announce that Leah Poulton is our Director of Global Content. Leah showed outstanding leadership in her acting role as Director, Global Marketing Channels, helping us to push forward in data-driven marketing and new forms of data-sharing with the ski sector. In her previous role as Destination BC’s Manager of Social Media & Digital Content, Leah proved her ability to create an engaged community of advocates to shape and share Super, Natural British Columbia® content around the world. She has also demonstrated her consumer-centric and research-driven approach in our work with the mountain biking, fishing, golf, wine, and ski sectors. 
Leah joined Destination BC in 2011. Before that, she studied journalism at Ryerson University, English Literature at the University of British Columbia, and worked as a content creator at Rip.TV and Douglas College.