News

Summer press trips bring world media to BC

Destination BC’s Cindy Burr with journalists on an “Alpine Adventures” press trip to Takakkaw Falls in Yoho National Park.

They arrived from places like Germany, Korea, the United Kingdom, and Australia to experience BC in the summer. Destination BC’s travel media team helped set up a range of press trips to highlight all the province has to offer, including rainforest rambles and alpine adventures. We hosted all manner of media, including video crews, Instagrammers, and print journalists.
 
  • In September, Destination BC led a Condé Nast Traveler video crew through Tofino and Whistler, all in an effort to build on their British Columbia content.  
  • Destination BC supported and escorted an “Alpine Adventures” press trip for six North American journalists to the Kootenay Rockies region. Outlets included Miss604.com (blog), Seattle’s Travels (blog), Vancouver Sun/Province, National Geographic Traveler, Mountain Life, Pique and Canadian Geographic.
  • Destination BC partnered with Therm-A-Rest on a group press trip to the Great Bear Rainforest in and around Bella Coola.
  • Destination BC supported various individual press trips for journalists from the UK to Vancouver, Vancouver Island and Northern British Columbia regions. Outlets included the Sunday Times, Irish Country Sports and Ernest Magazine.  
  • We supported various individual press trips for journalists from Germany to Vancouver, Vancouver Island and Northern British Columbia regions. Outlets included Grenzenlos Magazin, 4-Seasons Magazin, Kurier and various social media channels.
  • Our team supported an Australian instagrammer on a wildlife press trip to Vancouver Island (Knight Inlet Lodge, Campbell River and Victoria) in late August. Follow his visit on Instagram: @seanscottphotography
  • Destination BC supported two Korean press trips in September: AB Road Magazine visited Vancouver and Richmond, and SNS Influencer visited Vancouver Island (outlets included blogs http://blog.naver.com/hilander, http://blog.naver.com/film1982 and http://www.gromit.co.kr).
  • In addition, a number of individual media from key markets have visited destinations around the province, including Vancouver, Tofino, Whistler, Nimmo Bay, Victoria and the Vancouver Island region; publications included Mountain Magazine, Golf Vacations Magazine, Globe & Mail, AFAR Magazine, Western Living, AAA Journey and others.
 
Examples of some recent BC coverage as follows: