The world was watching FIFA and discovered BC

Photo courtesy of BC Place.

Vancouver kicked into high gear as one of the host cities for FIFA Women’s World Cup Canada 2015™. The international event brought a golden opportunity to showcase BC to millions of viewers—and did we ever! Destination BC partnered with a number of official broadcasters, including Fox Sports to help them highlight BC tourism experiences in their game broadcasts. More than 25.4 million people watched the final game broadcast in which #exploreBC appeared, with peak viewership estimated to be even higher—at more than 30 million.  
With industry support, we organized a series of halftime broadcasts from some of the Lower Mainland’s top attractions using Periscope, a live-streaming app owned by Twitter. Our team put the #exploreBC hashtag into the game in several different ways, including having Fox Sports promote it during the USA versus Japan final game on July 5, the most watched soccer match in US history!
Destination BC also gave out #exploreBC postcards at the Vancouver FIFA Fan Zone, which had more than 100,000 fans attending over the course of the tournament.
Figures from the FIFA Women’s World Cup Canada 2015™ organizers are also in. These include:
Attendance Stats
  • More than 1.35 million spectators across Canada with over 350,000 of those coming from BC Place.
  • Highest attendance of the tournament: 54,027 for the Canada vs. England quarter-final in Vancouver (this also set the record for the highest attendance for any Canadian national team, men’s or women’s, of any sport!)
Digital Stats 
  • 9 billion impressions of Tweets about the FIFA Women’s World Cup™ (which included Destination BC’s tweets from our consumer and corporate accounts).
The economic impact of the event is being prepared by Canada Soccer and will be available in the next 2-3 months.