Programs is Destination British Columbia’s consumer website. It consists of eight integrated websites including North America, the United Kingdom, Australia, Japan, India, South Korea, Germany and our French-language website.

Combined, these sites receive over 8 million visitors annually. Destination British Columbia also operates two stand-alone consumer websites for Mexico and China.

Through the websites, Destination British Columbia promotes the Super, Natural British Columbia® brand on the web and makes it possible for consumers to explore, plan and book their British Columbia vacations online.

The Opportunity

Participating in offers BC tourism businesses significant exposure to potential customers and instant access to new markets.

Online travel purchases are growing exponentially. The average internet user’s profile matches the target of BC tourism businesses: a frequent traveller with high income located in our key tourism markets.

To attract potential visitors to the websites, is widely marketed through Destination British Columbia’s search marketing activities, advertising campaigns, publications, and media relations activities.

How you can participate

Purchase a listing on the website through the HelloBC Listings Program.