Introduction to Online Reputation Management for BC Tourism Businesses

Increasingly, travellers are turning to review sites and social networks to consult trip information and advice from the source they trust most: other travellers. The trend has given rise to a critical function in the tourism industry: online reputation management, the process of monitoring and engaging on the social Web to build awareness, shape impressions and strengthen your business.
In this free seminar for BC tourism operators, we show you how to build a positive online reputation by delivering remarkable experiences and acting on customer feedback. We explore ways to use social media to build awareness, increase customer satisfaction and attract more travellers.

Fundamentals workshop topics include:

  • How social media has changed traveller behaviour
  • Managing profiles on key review sites, including TripAdvisor, Google Business and Yelp
  • Tools for monitoring reviews and social media mentions
  • Using customer feedback to guide improvements to your business
  • Best practices in responding to online reviews
  • How to generate positive reviews

The 3-hour interactive seminar features examples from the tourism industry, group discussion and exercises, and lots of practical tips and takeaways.


Daniel E. Craig has worked with a range of tourism sectors, from accommodations to airlines to the cruise industry. Under his leadership as general manager, Opus Hotel was named one of the World’s Best 100 Hotels by Condé Nast Traveler and launched the first-ever hotel blog. Today, as founder of Reknown, he provides strategy and training in marketing and reputation management to travel businesses worldwide. The author of Destination BC’s Online Reputation Management guide, he delivers seminars across the province as part of the Tourism Business Essentials program.
For more information, visit

To receive more information about the Online Reputation Management workshop, please contact

"You made it possible for me to learn what I need to do to grow my business using social media. Removed my fear”.

Johanna Rundell, Lavender House Bed and Breakfast, New Westminster

“I have no hesitation in recommending all operators participate in the Tourism Business Essentials Online Reputation Management workshop.

Joss Penny, CAE, Executive Director, British Columbia Lodging and Campgrounds Association