Destination Development Planning

Together with the province's tourism regions, Indigenous Tourism BC and the Ministry of Tourism, Arts and Culture, Destination British Columbia is working in new ways to develop products and destinations, increase quality of visitor experiences, and ensure a high standard of services and amenities are in place to generate and sustain long-term demand for BC’s tourism industry.

The program gathers local, regional, and provincial governments, Indigenous partners, economic development, industry organizations, tourism businesses, communities and other stakeholders for an iterative planning process to identify and discuss opportunities and impediments to development and tourism growth. Sets of 10-year destination development strategies across the Province will be created which will inform the creation of 6 regional strategies as well as a single provincial destination development strategy.

A coordinated approach to destination development planning will result in better alignment of collective long term efforts to support strategically targeted and well-informed investments. It will also increase tourism revenues by looking to ensure the settings, infrastructure, and operating climate are in place for remarkable visitor experiences that will entice travellers to come back to BC and recommend this destination to others.

View this video to learn more about destination development planning and our planning process: 

More information about the Destination Development Program can be found on the Destination Development Overview information sheets.

Each planning area is led through a series of facilitated planning sessions occurring over a 6 to 12 month time period. Planning area stakeholders who are unable to attend the planning sessions will be able to participate through a range of additional methods. As a result, a situation analysis, an asset inventory and a 10-year destination development strategy are developed for each planning area.

Destination Development planning - June 2018 updates

The Destination Development program has wrapped up engagement sessions in 16 planning areas all over the province. So far, we’ve led close to 100 successful planning and working group sessions with participation from over 1,000 tourism decision makers. The final wave of planning will get started over the next few weeks and months in the Northwest BC and Interlakes, and will launch soon in Haida Gwaii and Metro Vancouver.

April 2018 Working Group meeting with Destination Development partners in Lone Butte, BC.


To find out more information about the Destination Development program or to determine the best way for you to participate, please contact your regional community representative, our partner Indigenous Tourism BC, e-mail us at or contact us directly:

Jody Young
Senior Project Advisor, Destination Development
Seppe Mommaerts
Manager, Destination Development
Fiona Frost
Destination Development Coordinator