Remarkable Experiences Program


Destination BC is proud to offer tourism businesses in BC a unique opportunity to explore new ways to improve their travel experiences while increasing their revenue potential. Destination BC has analysed travel data, gathered input from small businesses, refined curriculum and sourced industry experts - the result is the Remarkable Experiences Program.

The Remarkable Experiences Program offers a hands-on, collaborative workshop facilitated by leading industry mentors. With coaching plus access to traveller research, the opportunity to connect with other local operators and the tools to elevate your product and your online presence, you will have everything that you need to make your tourism experience stand out to potential customers.

With a remarkable program, comes remarkable growth.


  • Increased Revenue Potential
    • Through access to traveller research and subject matter experts, the Remarkable Experiences Program can help you identify a new segment of travellers to target. The experience design portion of the curriculum then gives you the knowledge to create and deliver a new customer-focused experience aimed at increasing both future referrals and your revenue potential.
  • Regional Connection Opportunities
    • British Columbia possesses a rich and unique abundance of experiences—the Remarkable Experiences Program provides collaboration, expertise and access to information to help you elevate your business offering to a whole new level. Through the unique workshop environment, you’re able to connect with other local tourism businesses, share your own experiences and together, gain greater awareness and expand your networks and partnership opportunities.
  • Access to Expert Advice
    • Destination BC is inherently vested in strengthening the BC Tourism Industry and as such, has spent time perfecting this one-of-a-kind program. The result is relevant and actionable content delivered by top subject matter experts. Destination BC has done the legwork so that you don’t have to.
  • Enhanced Online Presence
    • In today’s digitally based world, travellers are increasingly turning to online and social media streams to source travel options, gain insights and record feedback on their experiences. Through access to industry experts, along with one-on-one coaching, mentors are able to evaluate your digital and social media presence and provide feedback and suggestions on how you can increase engagement, share stories and increase referrals.


  • Four full day, in-class modules on Experience Design (2 days) and Digital & Social Media Marketing (2 days) delivered over a two month period (lunch provided).
  • 1.5 hours of personalized coaching to help you put your ideas into action.
  • A digital assessment of your website and active social channels to let you know how you are doing.
  • Workbooks and other resources to take home with you.

View this video to hear what past participants had to say about the program:

In-class sessions for the Remarkable Experiences Program are broken down into the following modules:

MODULE ONE – Experience Design:
The success of your tourism business rests heavily on the quality of your customer’s experience. The Experience Design module helps you look at your business through your customer's eyes and walk through the process of developing or enhancing a product or service they are sure to love.

MODULE TWO – Digital & Social Media Marketing:
When it comes to making travel decisions, today’s consumers gain most of their information in the digital world. Learn the skills you need to ensure your website is the most effective it can be.

Leveraging the power of social media is an essential tool in building awareness and making emotive connections with potential travellers. Activate your advocates on social media. Learn about some of the top social media channels for tourism and the concepts you need to know to get people talking about your business online.

The module will guide you through all the elements that help your business get noticed online and close the sale.

Don’t Miss This Opportunity, Only 30 Seats Available Per Session!

In partnership with the regional tourism associations, Destination BC will deliver the Remarkable Experiences Program to tourism businesses in these areas:

Vancouver Island

  • Registration closed

Kootenay Rockies

  • The Columbia Valley
  • In-class session dates: October 23 & 24, November 13 & 14, 2018
  • Registration now open

Northern BC

  • Registration closed

Vancouver Coast and Mountains

  • Registration closed

Cariboo Chilcotin Coast and Gold Rush Trail

  • * Wildfire Recovery – to be held in Williams Lake
  • In-class session dates: October 22 & 23, November 26 & 27, 2018
  • Registration now open
  • ** Please see the list of communities eligible for funding through the Community Futures Wildfire Transition Program below.

Thompson Okanagan and Gold Rush Trail

  • * Wildfire Recovery – to be held in Cache Creek/Ashcroft
  • In-class session dates: October 30 & 31, November 29 & 30, 2018
  • Registration now open
  • ** Please see the list of communities eligible for funding through the Community Futures Wildfire Transition Program below.

* Funding for Wildfire impacted businesses may be available through the Community Futures Wildfire Business Transition Program (training section). Participants will pay for this program and then apply for possible reimbursement from Community Futures. For further information contact To access the funding guidelines and application please visit Funds are limited and allocated on a first come first serve basis so register early and apply for the funding quickly! Funding deadline is December 31, 2018.

** Eligible Communities for BC Wildfire Support Project (Businesses can register in either the CCCTA or TOTA Wildfire Recovery sessions but must stay with their cohort group for both modules)

The program price is $450 (plus GST). The fee includes all program components plus lunches during the in-class modules (accommodation, if needed, is not included). Payment is due at time of registration.

Cancellation Policy: For cancellations of less than 30 days prior to your program start date, $100 (plus GST) will be deducted from the refund of registration fees paid, prior to this a full refund of registration fees paid will be issued. No refunds will be issued for cancellations after the program start date.

Register now (Click this link to register for the program).

For more information please contact:

Beth Sangara
Destination British Columbia