Research

Land-based

Various research reports and publications relevant to land-based activity can be found below.


Sector Profiles

The Sector Profiles provide an overview on the size of the tourism sector. They include both a demographic profile and travel characteristics of travellers who participated in the sector activity. You will also find information on the economic impact of the sector, and an update on any emerging trends associated with the sector.

City Stays Sector Profile, May 2014
Downhill Skiing / Snowboarding Sector Profile, May 2014
Touring Sector Profile, May 2014
Outdoor Adventure Sector Profile - May 2014
Wine Sector Profile, October 2009
Golf Sector Profile, October 2009
Wildlife Viewing Sector Profile, April 2009
Snowmobiling Sector Profile, April 2009
Hiking Sector Profile, April 2009
Cycling and Mountain Biking Sector Profile, April 2009


Published Activity Reports

Research, Planning and Evaluation, Destination British Columbia has been involved with the following sector/activity research reports.

The Value of Ski Areas to the British Columbia Economy (Phase Two: All Ski Areas)

This report focuses on the economic operations and impacts of the ski areas of British Columbia. The impacts included in this report are based on the operations of BC ski areas including spending and employment by the ski areas, as well as spending by visitors while on trips to/in BC for the purpose of visiting a ski area.

The Value of Ski Areas to the British Columbia Economy (Phase Two: All Ski Areas)


Sport Tourism Economic Impact Assessment Pilot

These reports summarize the economic impact assessments of two sporting events that were selected to begin establishing the value of sport tourism in BC communities and to create a standardized and consistent approach to primary data collection for pre and post-event economic impact assessments.

Rugby Nationals Economic Impact Assessment Study 2013
CCAA Women’s Soccer National Championship Economic Impact Assessment Study 2013


Value of Mountain Resorts to the British Columbia Economy

Working with the Ministry of Forests, Lands and Natural Resource Operations (FLNRO) Resort Development Branch (RDB) and the Canada West Ski Areas Association (CWSAA), the Research, Planning and Evaluation branch has led a study to determine the economic value of Mountain Resorts to the Province.

Phase One of the study includes British Columbia’s 13 destination Mountain Resorts. Phase Two, to be carried out at a later date, will include the remaining regional Mountain Resorts (27 ski hills).

In 2011, data from participating Mountain Resorts were collected and analyzed by the Research, Planning and Evaluation branch. Nine of the 13 Mountain Resorts submitted financial and client information for the 2007/08 season. Estimates were used for the other four Mountain Resorts. BC Stats was commissioned to estimate the economic impact of the resorts, using the aggregated data from the province’s 13 largest Mountain Resorts.

Value of Mountain Resorts to the British Columbia Economy


BC Input-Output Model: Mountain Biking in Rossland and Golden 2011

This report summarizes the results of an input-output analysis that assesses the economic impact of the mountain biking industry in Rossland and Golden between July 1, 2011 and September 5, 2011. This is a supplementary report of the Rossland and Golden Mountain Bike Visitor Studies.

BC Input-Output Model: Mountain Biking in Rossland and Golden 2011


Golden Mountain Bike Visitor Study 2011

In 2011, the Golden Mountain Bike Visitor Study 2011 was conducted by Research, Planning and Evaluation, Tourism British Columbia in partnership with Western Mountain Bike Tourism Association and Tourism Golden.

This study was undertaken to collect detailed travel and motivation information of mountain bike travellers to the Golden area.  Mountain bikers were interviewed at trail-heads at the four trail networks in Golden.  This report summarizes traveller demographics, trip characteristics, activity preferences, and travel experiences in the Golden area as well as throughout British Columbia.

Golden Mountain Bike Visitor Study 2011 (Executive Summary)
Golden Mountain Bike Visitor Study 2011


Rossland Mountain Bike Visitor Study 2011

In 2011, the Rossland Mountain Bike Visitor Study 2011 was conducted by Research, Planning and Evaluation, Tourism British Columbia in partnership with Western Mountain Bike Tourism Association and Tourism Rossland.

This study was undertaken to collect detailed travel and motivation information of mountain bike travellers to the Rossland area.  Mountain bikers were interviewed while mountain biking on trails in Rossland or at a local bike shop.  This report summarizes traveller demographics, trip characteristics, activity preferences, and travel experiences in the Rossland area as well as throughout British Columbia.

Rossland Mountain Bike Visitor Study 2011 (Executive Summary)
Rossland Mountain Bike Visitor Study 2011


Okanagan Valley Consumer Wine Research 2008

In 2008, the Okanagan Valley Consumer Wine Research was conducted by Research, Planning and Evaluation, Destination British Columbia in partnership with Thompson Okanagan Tourism Association, and participating wineries in the Okanagan Valley.

This study was undertaken to determine the specific attributes and appeals of the Okanagan Valley wine tourism product and to provide data on the characteristics of wine travellers who frequent the region's wineries in terms of traveller and trip characteristics. Travellers were interviewed at seven area wineries.

Consumer Research 2008 (Executive Summary)
Okanagan Valley Wine Consumer Research 2008


Columbia Valley Consumer Golf Research 2008

In 2008, the Columbia Valley Consumer Golf Research was conducted by Research, Planning and Evaluation, Destination British Columbia in partnership with Kootenay Tourism Association, and the Columbia Valley Golf Association.

This study was undertaken to determine the specific attributes and appeals of the Columbia Valley golf courses and to provide data on the characteristics of golfers who play at the area's courses in terms of traveller and trip characteristics. Golfers were interviewed at eight golf courses.

Columbia Valley Consumer Golf Research 2008 (Executive Summary)
Columbia Valley Consumer Golf Research 2008


BC Nordic Ski Facility Client Survey (2007-2008)

In the winter of 2007/08, the BC Nordic Ski Facility Client Survey (2007-2008) was conducted by Research, Planning and Evaluation, Destination British Columbia in partnership with the British Columbia Nordic Marketing Society (BCNMS), and various British Columbia nordic ski facilities.

The project was initiated through Destination British Columbia's Experiences BC program. This report includes information on total trip characteristics such as: trip purpose, planning, duration, length of stay in BC, destination decision-making, primary destination, type of accommodation used, other activities, expenditures, likelihood of returning and travel party demographics.

It also includes information specific to the nordic portion of the ski trip including: motivation for ski trip, amount of time spent skiing on trip, type of nordic skiing participated in, previous ski trip frequency and experience, info sources used when planning ski trip, reasons for picking-up skiing, importance and satisfaction with services at ski facility and likelihood of future skiing in BC.

British Columbia Nordic Ski Facility Client Report (2007-2008)


BC Short-Haul Golf Market Study: Vancouver, Calgary & Edmonton

In 2008, Destination British Columbia, in partnership with Tourism Kamloops, produced the BC Short-Haul Golf Market Study: Vancouver, Calgary & Edmonton report examining short-haul golf tourists' travel behaviour and their British Columbia golf destination awareness and imagery. Telephone interviews were conducted with 250 golf tourists from Vancouver, Edmonton and Calgary.

2008 BC Short-Haul Golf Market Study: Vancouver, Calgary and Edmonton


Characteristics and Economic Impacts of Commercial Nature-Based Tourism

Research, Planning and Evaluation on behalf of the Wilderness Tourism Association initiated a project to study the economic impacts of commercial nature-based tourism in the spring of 2002. The Characteristics of Commercial Nature-Based Tourism Report describes the characteristics including the constraints to growth and the overview of economic impacts of commercial nature-based tourism sector. The second report, Economic Impacts of Commercial Nature-Based Tourism Report, outlines the economic impacts of the sector in more detail.

Characteristics of Commercial Nature-Based Tourism Report
Economic Impacts of Commercial Nature-Based Tourism Report