Research

Other

Published Activity Reports

Research, Planning and Evaluation, Destination British Columbia has been involved with the following sector/activity research reports.

Outdoor Recreation Study 2009/2010

In 2009 and 2010, the Outdoor Recreation Study was conducted by Research, Planning and Evaluation, Destination BC in partnership with the Recreation Sites and Trails branch.  This province-wide research study was conducted to understand adult BC residents' outdoor activity choices and preferences.  Outdoor recreation is defined as outdoor activities that take place in a natural setting, as opposed to a cultivated or highly managed landscape.

Outdoor Recreation Study 2009/2010

In addition, ten sector profiles were developed to summarize adult BC resident participation in specific activities and to understand their characteristics and other outdoor recreation choices and preferences.

Camping/RV
Canoeing/Kayaking
Cross-country skiing/Snowshoeing
Downhill skiing/Snowboarding
Fishing
Hiking
Motorized land-based outdoor activities
Mountain Biking and Cycling
Sailing/Motorized Boating
Wildlife Viewing/Photography


Guest Ranchers Business Survey 2008/2009

The BC Guest Ranchers Business Survey was initiated through Destination British Columbia's Experiences BC program.

The following report provides details of this comprehensive business survey that was distributed among British Columbia’s guest ranch businesses. The participation businesses (33% response rate) provided 2008 and 2009 business and client data.  Analysis provided in this report should not be used to represent or reflect the guest ranch sector in British Columbia as a whole.

This research was made possible with the support of the British Columbia Guest Ranchers Association (BCGRA) executive and members, as well as all of the businesses who willingly and freely supplied information regarding the operations of their guest ranch business. 

Guest Ranchers Business Survey 2008/2009


Snowmobile Operators Survey 2008/2009

The BC Snowmobile Operators Survey was initiated through Destination British Columbia's Experiences BC program.

The following report provides details of this comprehensive business survey that was distributed among British Columbia’s commercial snowmobile operators. This group serves an estimated annual client base of over 45,000 persons who represent a diverse group of Canadians, Americans and snowmobile enthusiasts from around the world. Results of this survey cover the period from September 2008 to April 2009. 

This research would not have been possible without the support of the executive and members of the British Columbia Commercial Snowmobile Operators Association (BCCSOA), the British Columbia Snowmobile Federation (BCSF), and all of the businesses who willingly and freely supplied information regarding the operations of their snowmobile tour and/or rental business.

Snowmobile Operators Survey 2008/2009


Barkerville Historic Town Visitor Study 2009

The Barkerville Historic Town Visitor Study 2009 was undertaken to provide data on the characteristics of travellers to Barkerville Historic Town and the Quesnel area. Over 2,000 travellers were interviewed at two sites in the Quesnel area. This report summarizes traveller demographics, trip characteristics, activity preferences, and travel experiences at Barkerville Historic town as well as throughout the Quesnel area.

Barkerville Historic Town Visitor Study 2009 (Executive Summary)
Barkerville Historic Town Visitor Study 2009 (Overview Report)
Barkerville Historic Town Visitor Study 2009


2007 Fort Steele Heritage Town Visitor Study

The 2007 Fort Steele Heritage Town Visitor Study was undertaken in 2007 to provide data on the characteristics of travellers to Fort Steele Heritage Town and the East Kootenay region. Over 1,300 travellers were interviewed at three sites in the East Kootenay regions. This report summarizes traveller demographics, trip characteristics, activity preferences, and travel experiences at Fort Steele Heritage Town as well as throughout the East Kootenay region and BC.

Fort Steele Heritage Town Visitor Research Project 2007 (Executive Summary)
Fort Steele Heritage Town Visitor Research Project 2007


Canadian Spa Sector Report (2006)

Destination British Columbia, in partnership with the Canadian Tourism Commission, Alberta Economic Development, Travel Manitoba, Ontario Ministry of Tourism, Tourism Québec, Spas Relais Santé, Economic Development Canada-Québec, Atlantic Canada Opportunities Agency, Leading Spas of Canada, Premier Spas of Ontario, have produced the Canadian Spa Sector Report (2006) which is an in-depth report on the spa industry in Canada and British Columbia.

Canadian Spa Sector Report (2006)