Research

Water-based

Sector Profiles

The Sector Profiles provide an overview on the size of the tourism sector. They include both a demographic profile and travel characteristics of travellers who participated in the sector activity. You will also find information on the economic impact of the sector, and an update on any emerging trends associated with the sector.

Cruise Sector profile, July 2016
Fishing Sector Profile, April 2009


Published Activity Reports

Research, Planning and Evaluation, Destination British Columbia has been involved with the following sector/activity research reports.

British Columbia's River Outfitter Client Survey (2007)

The British Columbia's River Outfitter Client Survey (2007) was conducted by Research, Planning and Evaluation, Destination British Columbia in partnership with the British Columbia River Outfitters Association (BCROA), and various British Columbia river outfitting businesses in BC. The project was initiated through Destination British Columbia's Experiences BC program. This report includes information on total trip characteristics such as: trip purpose, planning, duration, length of stay in BC, destination decision-making, primary destination, type of accommodation used, other activities, expenditures, likelihood of returning and travel party demographics.

British Columbia's Sea Kayakers Report (2005)

Destination British Columbia, in partnership with the British Columbia Sea Kayak Guides Alliance of British Columbia have produced the British Columbia's Sea Kayakers Report (2005) on the characteristics of sea kayaking businesses operating in British Columbia. The research contains business data related to 2005.

British Columbia's River Outfitters Report (2005)

Destination British Columbia, in partnership with the British Columbia River Outfitters Association, have produced the British Columbia's River Outfitters Report (2005) on the characteristics of river outfitting businesses operating in British Columbia. The research was conducted over the spring, summer and fall of 2006 and contains business data related to 2003, 2004, and 2005.

British Columbia's River Outfitters Report (2005)


Recreational Scuba Diving in British Columbia Report

Undertaken by the Dive Industry Association of British Columbia, in partnership with Destination British Columbia, Simon Fraser University, the Underwater Council of British Columbia and Scuba Schools International Canada, the Recreational Scuba Diving in British Columbia Report estimates the size of the recreational scuba diving industry in the province of British Columbia. The survey on which this report is based was also designed to examine the products and services offered by the recreational scuba diving industry, to obtain demographic data about clients and to explore the general health of the industry.

Recreational Scuba Diving in British Columbia (Executive Summary)
Recreational Scuba Diving in British Columbia