Research

All Market Research Partnership Projects

Global Tourism Watch Studies

In partnership with the Canadian Tourism Commission and other provincial tourism agencies, Destination British Columbia participated in a Global Tourism Watch program to expand consumer-based intelligence in core markets. The overall objective of the program is to monitor awareness, travel intentions and other key market indicators for Canada and British Columbia. The most recent summary reports are listed below.

Global Tourism Watch: Canada Summary Report (2017)
Global Tourism Watch: United States Summary Report (2017)
Global Tourism Watch: China Summary Report (2017)
Global Tourism Watch: South Korea Summary Report (2017)
Global Tourism Watch: Australia Summary Report (2017)
Global Tourism Watch: Germany Summary Report (2017)
Global Tourism Watch: United Kingdom Summary Report (2017)
Global Tourism Watch: France Summary Report (2017)
Global Tourism Watch: India Summary Report (2017)
Global Tourism Watch: Japan Summary Report (2017)
Global Tourism Watch: Mexico Summary Report (2017).

Other Market Research Partnership Projects

Destination British Columbia, as well as other provincial tourism organizations regularly participate in Canadian Tourism Commission led international market research partnerships.

These research projects examine the tourism potential of major or emerging international tourism markets for Canada, British Columbia and other provinces, through consumer surveys and interviews with representatives of the travel trade.

Main objectives of these projects include (but are not limited to):

  • Providing an in-depth understanding of outbound tourism of the market in question
  • Profiling outbound traveller demographics and trip characteristics
  • Determining existing and potential market size for Canada, British Columbia and other provinces
  • Analyzing traveller perceptions towards Canadian and British Columbia tourism products
  • Examining Canada's brand image in the market in question
  • Conducting competitive analysis of Canada and international destinations