Research

Cariboo Chilcotin Coast

In this section you will find publications and reports relating to the Cariboo Chilcotin Coast region.


Regional Profile

The Cariboo Chilcotin Coast Regional Profile summarizes tourism indicators and provides a general overview of the area. The most recent annual data are presented including visitor volume, accommodation and transportation indicators, and information about seasonality and activities.

Cariboo Chilcotin Coast Regional Profile (2017)


Value of the Visitor Centre

The Value of the Visitor Centre (VC) reports are part of an on-going research program examining travellers who use VCs. The use of the VCs provides communities with an opportunity to influence the activities and satisfaction of travellers, thus increasing the length of stay and the probability of a return visit to the community and British Columbia. Due to increasing needs in communities around the province, Research, Planning and Evaluation, Destination British Columbia has developed a methodology that VCs can use to measure the impact of the VC on traveller behaviour and to determine the economic benefit of the VC. The pilot project was initiated in 2001, and since, many communities have participated in the study.

2006 - South Cariboo


Regional Reports

In-Market Consumer Research

The 2012 In-Market Consumer Research was undertaken in late 2011 and early 2012 to provide the six tourism regions information on the perceptions from key markets including British Columbia, Alberta, Western Washington and Eastern Washington. This report includes information on the top factors for choosing a BC destination, familiarity with the regions, activities participated in, future trip types, seasonality, trip planning tools and reasons for being unlikely to visit the regions. The full report on the findings, plus summaries of other BC tourism regions are available under “All Regional Reports”.

2012 In-Market Research – Cariboo Chilcotin Coast Summary


Barkerville Historic Town Visitor Study 2009

The Barkerville Historic Town Visitor Study 2009 was undertaken to provide data on the characteristics of travellers to Barkerville Historic Town and the Quesnel area. Over 2,000 travellers were interviewed at two sites in the Quesnel area. This report summarizes traveller demographics, trip characteristics, activity preferences, and travel experiences at Barkerville Historic town as well as throughout the Quesnel area.

Barkerville Historic Town Visitor Study 2009 (Executive Summary)
Barkerville Historic Town Visitor Study 2009 (Overview Report)
Barkerville Historic Town Visitor Study 2009


Profile of Visitors to Williams Lake Summer 2008

The Profile of Visitors to Williams Lake study was undertaken in 2008 to provide data on the characteristics of travellers to the Williams Lake region. Over 500 travellers were interviewed at the Williams Lake Visitor Centre. This report summarizes traveller demographics, trip characteristics, activity preferences, and travel experiences.

Profile of Visitors to Williams Lake Summer 2008 (Executive Summary)
Profile of Visitors to Williams Lake Summer 2008


2008 Williams Lake Stampede Study

The 2008 Williams Lake Stampede Study was undertaken in 2008 to provide data on the characteristics of spectators (both local and non-local) of the Williams Lake Stampede to complement the findings of the general Williams Lake Visitor Study (Profile of Visitors to Williams Lake). Between June 27 and June 29, 2008, 249 spectators were interviewed. This report summarizes spectator demographics, trip characteristics, travel experiences, and satisfaction of the Williams Lake Stampede.

2008 Williams Lake Stampede Study (Executive Summary)
2008 Williams Lake Stampede Study