Research

Northern BC

In this section you will find publications and reports relating to Northern British Columbia region.


Regional Profile

The Northern British Columbia Regional Profile summarizes tourism indicators and provides a general overview of the area. The most recent annual data are presented including visitor volume, accommodation and transportation indicators, and information about seasonality and activities.

Northern BC Regional Profile (2017)


Value of the Visitor Centre

The Value of the Visitor Centre (VC) reports are part of an on-going research program examining travellers who use VCs.  The use of the VCs provides communities with an opportunity to influence the activities and satisfaction of travellers, thus increasing the length of stay and the probability of a return visit to the community and British Columbia. Due to increasing needs in communities around the province, Research, Planning and Evaluation, Destination British Columbia has developed a methodology that VCs can use to measure the impact of the VC on traveller behaviour and to determine the economic benefit of the VC. The pilot project was initiated in 2001, and since, many communities have participated in the study.

2007 - Prince Rupert
2005 - Smithers
2004 - Prince George
2002 - Queen Charlotte City


Regional Reports

2012 In-Market Consumer Research

The 2012 In-Market Consumer Research was undertaken in late 2011 and early 2012 to provide the six tourism regions information on the perceptions from key markets including British Columbia, Alberta, Western Washington and Eastern Washington. This report includes information on the top factors for choosing a BC destination, familiarity with the regions, activities participated in, future trip types, seasonality, trip planning tools and reasons for being unlikely to visit the regions. The full report on the findings, plus summaries of other BC tourism regions are available under “All Regional Reports”.

2012 In-Market Research – Northern British Columbia Summary


2007 Prince Rupert Visitor Study

The 2007 Prince Rupert Visitor Study was undertaken in the summer of 2007 to provide information on the characteristics of travellers to Prince Rupert and to support Destination British Columbia's Community Tourism Foundations® tourism plan development for the Prince Rupert area. Over 1,400 travellers were interviewed at various sites throughout Prince Rupert, including the airport, ferry terminals, and downtown locations. This report estimates the number of travellers that visited Prince Rupert and their expenditures in the Prince Rupert region between June and August 2007, and also summarizes traveller demographics, trip characteristics, activity preferences, and travel experiences.

2007 Prince Rupert Visitor Study (Executive Summary)
Final Report for the 2007 Prince Rupert Visitor Study


2003 Northern Rockies - Alaska Highway Visitor Research Project

The 2003 Northern Rockies - Alaska Highway Visitor Research Project was undertaken in 2003 to provide data on the characteristics and volume of travellers along the Alaska Highway. Over 3,200 travelers were interviewed at various sites throughout Northeast BC. This report summarizes traveller demographics, trip characteristics, activity preferences, and traveller experiences.

Northern Rockies - Alaska Highway Visitor Research Project (Executive Summary)
Final Report for the Northern Rockies - Alaska Highway Visitor Research Project