Research

Vancouver Island

In this section you will find publications and reports relating to Vancouver Island region.


Regional Profile

The Vancouver Island Regional Profile summarizes tourism indicators and provides a general overview of the area. The most recent annual data are presented including visitor volume, accommodation and transportation indicators, and information about seasonality and activities.

Vancouver Island Regional Profile (2017)


Value of the Visitor Centre

The Value of the Visitor Centre (VC) reports are part of an on-going research program examining travellers who use VCs. The use of the VCs provides communities with an opportunity to influence the activities and satisfaction of travellers, thus increasing the length of stay and the probability of a return visit to the community and British Columbia. Due to increasing needs in communities around the province, Research, Planning and Evaluation, Destination British Columbia has developed a methodology that VCs can use to measure the impact of the VC on traveller behaviour and to determine the economic benefit of the VC. The pilot project was initiated in 2001, and since, many communities have participated in the study.

2006 - Comox Valley
2006 - Campbell River
2005 - Victoria
2003 - Salt Spring Island


Regional Reports

2012 In-Market Consumer Research

The 2012 In-Market Consumer Research was undertaken in late 2011 and early 2012 to provide the six tourism regions information on the perceptions from key markets including British Columbia, Alberta, Western Washington and Eastern Washington. This report includes information on the top factors for choosing a BC destination, familiarity with the regions, activities participated in, future trip types, seasonality, trip planning tools and reasons for being unlikely to visit the regions. The full report on the findings, plus summaries of other BC tourism regions are available under “All Regional Reports”.

2012 In-Market Research – Vancouver Island Summary