Research

U.S. Travel Motivations

The Travel Activities and Motivation Survey (TAMS) provides information on travellers from North American urban markets, including their recent trip recent destination activity preferences (types of activities engaged in on recent overnight trips). Destination choices and activity preferences are not linked in TAMS. Instead, the survey provides independent information on where people go on trips and what they do when they travel.

The U.S. survey consisted of a mailback survey only, as it used an existing mail panel. The response rate of panel members was 71.3%.


Travel Activities and Motivations of U.S. Residents: An Overview is based on a survey of Canadian and American travellers conducted between January and June 2006. This report deals only with the travel patterns and attitudes of Americans.

U.S. TAMS Overview Report


U.S. Travellers to British Columbia Report profiles Americans who took a trip to British Columbia in the past two years and compares them with other U.S. Pleasure Travellers (i.e. those who took at least one pleasure trip or vacation in the last two years).

U.S. Travellers to British Columbia Report