Tourism Industry Programs

Destination British Columbia’s mandate is to support and promote the business of tourism throughout the province. As a destination marketing organization, Destination British Columbia is structured to develop and deliver programs and services that inspire visitors to travel BC, ensure they have a remarkable experience while here, and encourage referrals and repeat visitation.

Destination British Columbia has a number of resources and opportunities available to assist tourism industry operators in growing and developing their businesses and engaging in BC’s powerful marketing network. Explore the range of resources available by viewing the following links.

Connecting with Consumers

Through Destination British Columbia's consumer and industry programs, millions of people from around the world are encouraged to visit British Columbia every year. Here you will find details on many diff ...
Learn more about Connecting with Consumers.

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Connecting with Travel Trade

Discover how you can connect an outstanding tourism product with the travel trade for promotion to potential visitors from around the world. Here you will find information about Destination British Columbia...
Learn more about Connecting with Travel Trade.

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Maximizing the Visitor Experience

The quality of a visitor's vacation experience in BC is critical to the ongoing success of the tourism industry. Learn more about the programs and initiatives created to enhance visitors' experiences ...
Learn more about Maximizing the Visitor Experience.

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Building & Growing Your Business

Destination British Columbia works closely with industry partners to promote the growth and development of the tourism industry. In this section you will find programs that provide useful tools for tourism businesses a ...
Learn more about Building & Growing Your Business.

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Additional Marketing Resources

Additional Marketing Resources.

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