AAA - American Automobile Association

AAP – Approved Accommodation Program

ABA – American Bus Association

ABLE BC - Association of Beverage Licencees

ACME - Association for Convention Sales and Marketing Executives

ADS – Approved Destination Status (China)

ADR - Average Daily Rate

AGM - Annual General Meeting

AHRT - Additional Hotel Room Tax

AMA - American Marketing Association

ATBC - Aboriginal Tourism Association of British Columbia


B&B - Bed & Breakfast

BBB - Better Business Bureau

B.C. - British Columbia

BCAA - British Columbia Automobile Association

BCCSOA – British Columbia Commercial Snowmobile Operators Association

BCFOA – British Columbia Fishing Resorts and Outfitters Association

BCHA - BC Hotel Association

BCLCA – British Columbia Lodging and Campground Association

BCMA - British Columbia Museum Association

BCNMS – British Columbia Nordic Marketing Society

BCRFA – British Columbia Restaurant and Food Association

BCROA – British Columbia River Outfitters Association

BCSF – British Columbia Snowmobile Federation

BCWI – British Columbia Wine Institute

BCVC – British Columbia Visitor Centre

BDC - Business Development Bank of Canada

BIA – Business Improvement Association


CAEM - Canadian Association of Exposition Management

CCCTA - Cariboo Chilcotin Coast Tourism Association

CITAP - Canadian Inbound Tourism Association (Asia Pacific)

COC - Canadian Olympic Committee

COTA BC - see Tourism Industry Association of BC

CRS - Central Reservation Service

CRVBCC – Camping & RVing British Columbia Coalition

CTC - Canadian Tourism Commission

CTF – Community Tourism Foundations

CTO – Community Tourism Opportunities

CVB - Convention & Visitor's Bureau

CWM - Canada’s West Marketplace


DMAI – Destination Marketing Association International

DMAP - Destination Marketing Accreditation Program

DMC – Destination Management Company

DMF - Destination Management Fee

DMO - Destination Marketing Organization

DMO – Destination Management Organization

DMS – Destination Management System

DOS - Director of Sales


FAM - Familiarization Tour of Tourism Product

FIT – Fully Independent Traveler


go2 - the resource for people in tourism

GOABC – Guide Outfitters Association of British Columbia

GSA - Guest Service Agent

GSM - Guest Service Manager


HAC - Hotel Association of Canada

HSMAI - Hospitality Sales and Marketing Association International

HTA – Heritage Tourism Alliance of British Columbia


IACVB - International Association of Convention and Visitor Bureaus

IAEM - International Association of Exhibitions and Events

IAGTO - International Association of Golf Tour Operators

IATA – International Air Transport Association

IBC - Insurance Bureau of Canada

IFEA - International Festivals & Events Association

IMN - International Motorcoach Network

IOC - International Olympic Committee

ITB - International Tourism Bourse

ITS – International Travel Survey


KRT – Kootenay Rockies Tourism


MBTA – Western Canada Mountain Bike Tourism Association

M & IT - Meetings & Incentive Travel

MJTI – Ministry of Jobs, Tourism and Skills Training

MLOS - Minimum Length of Stay

MPI - Meeting Professionals International


NACS - National Association of Consumer Shows

NASJA - North America Snowsports Journalist Association

NBCTA - Northern British Columbia Tourism Association 

NTA - National Tour Association


OCP - Official Community Plan

ORV – Off Road Vehicle

OTA – Online Travel Agent


PA – Peace Arch

PCMA - Professional Convention Management Association

PFO – Park Facility Officer


QA - Quality Assurance

OCP – Official Community Plan


RDMO - Regional Destination Marketing Organization

REV PAR - Revenue Per Available Room

RTO - Receptive Tourism Operator

RV – Recreational Vehicle

RVC - Rendezvous Canada

RVDA - Recreational Vehicles Dealers Association of Canada

RVRAC - RV Rental Association of Canada


SATW - Society of American Travel Writers

SEM – Search Engine Marketing

SEO – Search Engine Optimization

SFI – Sport Fishing Institute of B.C.

SITE - Site Inspection

SNBC - Super, Natural British Columbia

SRP - Special Rate Plan

SWOT - Strengths, Weaknesses, Opportunities, Threats

SYTA – Student  & Youth Travel Association


TA - Travel Agent

TAMS – Travel Activities and Motivations Survey

TBE – Tourism Business Essentials

TVI - Tourism Vancouver Island

TIABC - Tourism Industry Association of BC

TIAC - Tourism Industry Association of Canada

TIC - Tourism Industry Conference

TIES – The International Ecotourism Society

TMAC - Travel Media Association of Canada

TOTA - Thompson Okanagan Tourism Association

TTRA - Travel and Tourism Research Association

TVAN - Tourism Vancouver

TVIC – Tourism Victoria

TW - Tourism Whistler


UBCM - Union of British Columbia Municipalities


VCB - Visitors and Convention Bureau

VCC - Vancouver Convention Centre

VCM - Vancouver, Coast and Mountains

VFR – Visiting Friends and Relatives

VHA - Vancouver Hotel Association

VI – Vancouver Island

VC - Visitor Centre

VIC - Visitor Information Councillor


WED – Western Economic Diversification

WHTI – Western Hemisphere Travel Initiative

WIVA – Wine Islands Vintners Association

WTM - World Travel Market

WTO – World Tourism Organization

WTTC - World Travel & Tourism Council


YVR - Vancouver International Airport