Module 1 – Getting Started on Your Digital Strategy

Big, creative ideas are critical to elevating your digital marketing strategy as they can help your business stand out among your competitors.
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Module 1 – Getting Started with Digital Marketing

Digital Marketing is marketing focused on online platforms, including websites, email, and social media, to drive awareness of a brand or sell products/services.
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Module 1 – How to Identify Your Audience

The more you know about your audience, the better able you will be to deliver the information they need to convert them into guests and customers.
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Module 1 – How to Pick Your Priority Channels

Digital marketing is a big job - depending on your business and the size of your team, you may not be able to be on every channel. Your first priority will always be a well-functioning website that works for desktop, mobile and tablets, but what comes next?
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