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Overview
Provincial Government of BC
Board Of Directors
Executive Leadership
Tourism Marketing Committee
Regional, Community & Industry
Partners
Industry Partners
Community Partners
Indigenous Tourism
Vancouver, Coast & Mountains Tourism Region
Industry Support Areas
Meet the Team
Events
Regional Maps
Stay Connected
Corporate Documents
The Value of Tourism
What We Do
Overview
BC’s Destination Brand
Tools and Image Bank
Marketing
Consumer Marketing
Content Marketing
Social Media Marketing
Influencer Marketing
Travel Trade
Travel Media
Our Markets
Destination Management
Destination Development
Planning Area Look Up Tool
Emergency Preparedness
Industry Development
Visitor Services
BC Tourism Climate Resiliency Initiative
Funding Sources
Co-op Marketing
Municipal & Regional District Tax Program (MRDT)
External Funding Sources
Strategic Approach
Overview
Corporate Strategy
Our 2023-2025 Corporate Strategy
Engagement and Input
Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
Where We Will Focus
How We Will Succeed: Our Strategic Levers
Summary of Key Strategic Shifts
Alignment to Government Strategies
Marketing Strategy
Invest in Iconics Strategy
Strategy Overview
Timelines and Engagement
Destination Development
Place Branding
Rainforest to Rockies
The Great Wilderness
Frequently Asked Questions
Diversity, Equity, Inclusion, and Accessibility
Learning Centre
Overview
Experience Development
Digital Marketing
Social Media Marketing
Travel Trade & Travel Media
Applying Insights
BC's Destination Brand Resources
Accessible Tourism
Safety & Emergency Preparedness
Research & Insights
Overview
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Research Tools & Methods
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Digital Foundations
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Search Engine Optimization
IN THIS MODULE
What is SEO?
Most people start their journey to purchase products, services, vacations and more by performing a search on a search engine like Google. Search Engine Optimization, or SEO, is the practice of optimizing your website to gain organic (or unpaid) traffic from search engine results. SEO helps people find your website amongst all the other competing content on the Internet.
Article
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Module 5 – The Factors That Influence Where Your Pages Rank on Search Engines
Search engines decide what content to put on the Search Engines Results Page (SERP) with an algorithm, which is basically a set of rules run by a computer that comes up with an answer.
Article
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On Page SEO Optimization: A Checklist
Optimize your content using the following tested, on-page SEO techniques:
Tool
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Module 5 – Anatomy of A Search Engine Results Page
A Search Engine Results Page (SERP) has many different categories of results on it, regardless of the search engine.
Tool
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Module 5 – Anatomy of A Website
Understanding where to optimize.
Tool
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Module 5 – Anatomy of A Search Engine Results Page
A Search Engine Results Page (SERP) has many different categories of results on it, regardless of the search engine.
Tool
Learn More
Module 5 – Anatomy of A Website
Understanding where to optimize.
Tool
Learn More
Module 5 – The Factors That Influence Where Your Pages Rank on Search Engines
Search engines decide what content to put on the Search Engines Results Page (SERP) with an algorithm, which is basically a set of rules run by a computer that comes up with an answer.
Article
Read Article
On Page SEO Optimization: A Checklist
Optimize your content using the following tested, on-page SEO techniques:
Tool
Learn More
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