Module 1 – How to Pick Your Priority Channels
Module 1 – How to Pick Your Priority Channels
Digital marketing is a big job – depending on your business and the size of your team, you may not be able to be on every channel. Your first priority will always be a well-functioning website that works for desktop, mobile and tablets, but what comes next?
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Learning Type: Article
The following list can help you choose where to spend your time most effectively:
|
Digital Channel or Platform |
When to Use |
Good For |
|
Website |
Must Have |
● Brand credibility
● Showcasing products and services ● Appearing in Google search |
|
Claim Your Google Business Listing |
Must Have |
● Appearing in search by geographic location
● Responding to reviews ● Showcasing reviews ● Increasing SEO ranking |
|
Facebook Business Page |
Important |
● Interacting and engaging with customers
● Sharing news updates, product releases and information ● Showcasing photography and video of your experience, Advertising on Facebook |
|
Instagram Business Account |
Important |
● Showcasing photography and video of your visitor experience
● Telling stories visually |
| Tripadvisor | Important | ● Responding to reviews
● Showcasing photos and amenities |
|
X Account |
If you are successfully managing the above must have and important channels, and
you have strong social media resources available on staff or at an agency |
● Sharing news and current events updates, product releases and information
● Engaging with media |
|
LinkedIn Account |
If you are successfully managing the above must have and important channels, and
you have strong social media resources on staff or at an agency |
● Communicating frequently with industry, other businesses
● Recruitment of new staff or suppliers |
|
Compare the various social media platforms in more detail here .
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If you are successfully managing the above must have and important channels, have copywriting resources, and are interested in investing in an email platform such as Mailchimp, Mailerlite, Zapier or others | ● Inexpensively turning prospects into new bookings
● Sharing news updates, product releases and information ● Providing your audience with a trusted source of information. |
|
Blog |
If you are successfully managing the above must have and important channels, and have copywriting/content strategy resources and blogging functionality on your website |
● Engaging your audience and customers as a trusted source of information.
|
|
Digital Advertising |
If you are successfully managing the above must have and important channels, and have digital media resources on-staff or the ability to work with a third-party agency to plan and implement a strategy |
● Increasing brand awareness and reach new audiences ● Generating website visits ● Generating sales and/or bookings ● Increasing overall engagement
|
Link to Module 2 – “Get to Know the Key Social Media Channels”
