Aerial view at dusk of the Harmony Chair Lift with views of Black Tusk at Whistler Blackcomb Ski Resort.

Whistler Blackcomb Ski Resort | Randy Lincks

Photographer’s Brief

BC’s destination brand is built on distinctive photography. Use this guide to align your marketing efforts with this powerful brand.

About This Tool Reading time: ~15 minutes Learning Type: Tool Download PDF

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The Super, Natural British Columbia® Brand

BC’s Destination Brand

Your guide to BC’s destination brand, which covers consumer insights, logo, photography, typography, colours, tone of voice, and the web tile. Learn about how to align your efforts with ours.
Tool ~20 minutes
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The Super, Natural British Columbia® Brand

British Columbia’s Tourism Brand Webinar

An overview of brand guidelines, this webinar provides information about the photography techniques, our typography, colour palette, tone of voice, and web tile.
Video ~26 minutes
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The Super, Natural British Columbia® Brand

Sample Model Consent Release

A model release gives you legal permission to use and publish an image that includes people. Here is a sample of a release that Destination BC uses as a guide.
Tool ~2 minutes
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Destination BC

Official Websites

HelloBC.com

Be inspired to start planning your BC Vacation.

Travel Media

Information for journalists, editors and broadcasters.

Tourism Business Portal

Online, self-service business listings system for tourism industry.

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© 2019 - Destination BC Corp. – All rights reserved."Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.