Our latest ski campaign aims to motivate skiers to rediscover BC’s ski resorts and uncover some new spots they haven’t explored before. Typically, the ski campaign would target skiers across the United States and in Ontario, but this year we’ll target BC skiers and, depending how the pandemic evolves, that could expand to include skiers in Ontario and Alberta.
Goals for this campaign include providing skiers with helpful information on how to safely and comfortably plan their trip, and to highlight the many great options at BC ski resorts to have a safe, enjoyable, and exhilarating ski getaway. With an emphasis on the BC ski market, we’re encouraging skiers to plan an overnight trip this season, making the most of their winter holiday time and planning a trip to a ski resort they may not have had a chance to visit before. We’re also supporting industry to help drive bookings, sharing resort ski deals and increasing their visibility.
Learn more about Destination BC’s ski marketing: https://www.destinationbc.ca/what-we-do/marketing/consumer-marketing/ski-campaign-global/
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