Position: Digital Content Specialist (2 roles available)
Classification: Communications Officer 21 (CO21)
Salary: $67,728.87 – $77,012.22
Status: Temporary (12 months), Full Time
Location: Vancouver, BC
Work Option: Hybrid
Closing Date: September 28, 2023
Position #: 00100472, 00100439
Competition #: DBC 2023-28
If you are interested and you meet the selection criteria, please apply via this link with your cover letter and CV prior to 4 PM on September 28, 2023.
You must be a Canadian citizen, permanent resident or hold a valid work permit to apply for this temporary opportunity.
The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.
Destination BC is recognized globally for our strong, authentic brand, our award-winning creative and leading-edge marketing, and our destination management strategies. We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC’s experiences with the world. We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development. Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds.
We are a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. The Corporation strives to grow sustainable social, cultural, environmental, and economic benefits for all British Columbians through the encouragement and promotion of responsible travel. Destination BC receives approximately $52 million each year, out of a Provincial investment of about $140 million in BC’s tourism ecosystem. These investments help to improve the visitor experience, support businesses and communities, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.
Destination BC is committed to ensuring diversity, equity, and inclusion within our organization and in all aspects of our work, and welcome applications from all qualified job seekers. If you are an applicant with a disability, we will ensure workplace accommodations are in place to enable you to do your best work.
A safe and respectful workplace for all employees is a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community.
For inquiries regarding accommodation requirements, or to learn more about our commitment to the health and safety of our employees, please contact [email protected]. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.
Indigenous Applicant Advisory Service is available to applicants who self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For advice and guidance on applying and/or preparing for an interview for this opportunity, we invite applicants to connect with the Indigenous Applicant Advisor, by email: [email protected] or by phone: 778-698-1336.
PURPOSE OF POSITION
As a Digital Content Specialist on our Digital Content team, you’re responsible for leading the development of compelling and consumer-centric content that brings the SNBC family of brands to life across Destination British Columbia’s owned channels, including websites, email, travel media communications, social media channels, and paid marketing partnerships. This role plays a critical part in ensuring we are reaching consumers in the channel of their choice with compelling visual (video & image) and editorial content which is relevant, timely, builds affinity towards the SNBC brand and inspires consumers to explore British Columbia.
You’re a strong project manager, digital marketer, and creative writer with a passion for digital storytelling and consumer engagement, and the ability to develop and tailor content for diverse target audiences and objectives. You’re experienced with using data to glean valuable content insights, and able to apply those learnings back to your content development. You’re curious and creative, driven to find new ways of connecting with and motivating your target audience to take action.
In this role, you’ll bring expertise and leadership to cross-functional project teams, working closely with colleagues across the Global Marketing division and external partners & content creators to create compelling, relevant content for a variety of internal and external audiences. This position requires sharp communication skills (including giving and receiving constructive feedback), project management skills and ongoing knowledge of content marketing trends – including SEO – in order to successfully execute projects and provide expertise.
Collaboration and communication are critical to the success of this role, as is being an insights and results-driven content marketer. The Content Specialist is responsible for developing and maintaining strong, professional working relationships with Destination British Columbia colleagues and overseas offices, as well as its marketing agency partners, tourism industry stakeholders and related public and private sector organizations.
Vice-President, Global Marketing
Director, Global Brand & Content
Manager, Digital Content
Digital Content Specialist
HOW TO APPLY & APPLICATION REQUIREMENTS:
To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.
A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.
As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements.
Please allot approximately 30 minutes to complete the application.
Only applications submitted using the online application portal will be accepted.
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