Send resume and cover letter to:
and quote reference number
Closing Date: May 6, 2019 at 4:00 p.m. PT
An eligibility list may be established to resource similar positions. You must be a permanent resident of Canada to apply for permanent positions with Destination BC. The initial salary for this position will typically start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments.
British Columbia is the kingdom of abundance. Where glaciated mountains stand over an unruly Pacific. Rainforests wrap cities. Nature shapes culture. The wild breathing life back into the wild within.
Through inspirational storytelling and an industry-leading digital marketing strategy, Destination British Columbia engages global explorers, connecting them to a place still wild.
At Destination British Columbia we are a team of collaborative, insight-driven, results-focussed marketers. We are recognized globally for our strong, authentic brand, award-winning creative and leading-edge strategy. We work hard, support each other unreservedly, and consider it a privilege to educate travellers about the spectacular province we call home
Destination BC is an inclusive workplace founded on the highest degree of collaboration and innovation. Destination BC believes that diversity is strength and welcomes applications from all qualified job seekers. If you are an applicant with a disability, we are committed to ensuring workplace accommodations are in place to enable you to do your best work. For enquires regarding accommodation requirements please contact firstname.lastname@example.org
PURPOSE OF POSITION
As a Digital Content Specialist on our Digital Content team, you’re responsible for developing compelling and consumer-centric content for use across Destination British Columbia’s marketing channels, including websites, consumer newsletters, travel media communications, social media channels, and paid marketing partnerships. This role plays a critical part in ensuring we are reaching consumers in the channel of their choice with compelling content which is relevant, timely, and makes a measurable difference in moving consumers to explore British Columbia.
You’re a strong creative writer and digital marketer, with a passion for digital storytelling and consumer engagement, and the ability to develop and tailor content for diverse target audiences and objectives. You’re experienced with using data to glean valuable content insights, and able to apply those learnings back to your content development. You’re curious and creative, driven to find new ways of connecting with and motivating your target audience to take action.
In this role, you’ll bring expertise and leadership to cross-functional project teams, working closely with colleagues across the Global Marketing division and external partners & contractors to create compelling, relevant content for a variety of internal and external audiences. This position requires excellent communication skills (including giving and receiving constructive feedback), project management skills, and knowledge of content marketing skills and trends – including SEO – in order to successfully execute projects and provide expertise.
Collaboration and communication are critical to the success of this role, as is being an insights and results-driven content marketer. As the Digital Content Specialist, you are responsible for developing and maintaining strong, professional working relationships with Destination British Columbia colleagues and overseas offices, as well as its marketing agency partners, tourism industry stakeholders and related public and private sector organizations.
Send resume and cover letter to: email@example.com and quote reference number DBC 2019-09.
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