If you are interested and you meet the selection criteria, please apply with your CV and portfolio prior to 4 PM on December 5, 2023

You must be a Canadian citizen or permanent resident to apply for this full-time opportunity.

The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.

Destination BC is recognized globally for our strong, authentic brand, award-winning creative and leading-edge marketing, and destination management strategies. We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC’s experiences with the world. We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development. Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds.

We are a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. The Corporation strives to grow sustainable social, cultural, environmental, and economic benefits for all British Columbians through the encouragement and promotion of responsible travel. Destination BC receives approximately $52 million each year, out of a Provincial investment of about $140 million in BC’s tourism ecosystem. These investments help to improve the visitor experience, support businesses and communities, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.

Destination BC is committed to ensuring diversity, equity, and inclusion within our organization and in all aspects of our work, and welcome applications from all qualified job seekers. If you are an applicant with a disability, we will ensure workplace accommodations are in place to enable you to do your best work.

A safe and respectful workplace for all employees is a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community.

For inquiries regarding accommodation requirements, or to learn more about our commitment to the health and safety of our employees, please contact [email protected]. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.

Indigenous Applicant Advisory Service is available to applicants who self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For advice and guidance on applying and/or preparing for an interview for this opportunity, we invite applicants to connect with the Indigenous Applicant Advisor, by email: [email protected] or by phone: 778-698-1336.

PURPOSE OF POSITION

The Graphic Designer works as part of a service-oriented Studio team to coordinate the design, management and production of a wide variety of consumer and corporate materials. They have a strong background in, and passion for, graphic design across a variety of online and offline formats, and maintain up-to-date knowledge and expertise in design, with particular focus on digital content targeted to potential visitors and industry (tourism industry, media, government stakeholders, and the general public).

As our graphic design lead, this position will prepare and coordinate in-house graphic designs for digital advertising, events displays, presentations, reports and publications, training materials, etc., including final files for production. The Graphic Designer will understand that a brand isn’t just a logo, and play a key role in ensuring alignment to Destination BC’s consumer and industry brands. They will have experience producing and maintaining graphic standards documents, and creating tools that empower others to design to the same high standards.

Our Global Marketing division moves quickly, and the Graphic Designer should thrive in a fast-paced environment. They will often be involved in shaping the visual outputs for a variety of projects at once, from social media content to advertising, for major marketing campaigns to presentations for the executive team, and they are able to juggle these projects and deadlines with ease. A natural collaborator, they liaise directly with teams across the organization, including corporate communications and senior leadership.  They are able to guide internal and external clients through the design process from start to finish, including assessment of clients’ needs, coordination of project timelines and content requirements, design presentation, continued liaison with clients throughout approval stages, and delivery of distribution-ready production files.

SPECIFIC ACCOUNTABILITIES

• Produce high-quality, creative, and impactful design work to meet Destination BC’s consumer and industry needs;
• Provide advice and design work directly to senior management, which impacts a wide and diverse group of clients/staff (including potential visitors, partners, media, government partners and the general public);
• Review and provide feedback on design materials from external partners and contractors, to increase alignment with consumer and corporate brands, and to meet the highest standards of quality;
• Work with cross functional teams to develop high-profile design materials, from concepts to finalized production files, under tight deadlines;
• Work closely with the Destination BC’s Brand Team to ensure alignment to the Super, Natural British Columbia® and Destination BC brands;
• Build training materials and/or lead training sessions for internal and external users of the corporate and consumer brands as it relates to design;
• Investigate, advise and/or recommend new publishing and design technology;
• Ensure all equipment is properly maintained, design files are organized and easily accessible, and software is current;
• Support staff, as needed, in the creative planning process, including brainstorming, editorial planning, storyboarding, reviewing creative, etc.; and
• Troubleshoot basic computer / software issues, and finds appropriate solutions through government and external sources.

JOB REQUIREMENTS

• Degree or diploma in communication design, graphic design, brand, marketing, advertising, and/or or an equivalent combination of education and experience;
• A portfolio demonstrating your design expertise in a wide range of digital and print formats;
• Minimum three years’ experience as a graphic designer or similar position in an agency or in-house environment;
• Advanced skills in graphic design software; including Adobe Creative Suite (InDesign, Illustrator, Photoshop, etc.); and
• Excellent verbal and written communication skills.

COMPETENCIES

• Initiative involves identifying a problem, obstacle or opportunity and taking appropriate action to address current or future problems or opportunities. As such, initiative can be seen in the context of proactively doing things and not simply thinking about future actions.
• Service Orientation implies a desire to identify and serve customers/clients, who may include the public, co-workers, other branches/divisions, other ministries/agencies, other government organizations, and non-government organizations. It means focusing one’s efforts on discovering and meeting the needs of the customer/client.
• Planning, Organizing and Coordinating involves proactively planning, establishing priorities and allocating resources. It involves monitoring and adjusting work to accomplish goals and deliver multiple communication products on time.
• Conceptual Thinking is the ability to identify patterns or connections between situations that are not obviously related, and to identify key or underlying issues in complex situations. It includes using creative, conceptual, inductive reasoning or thought processes that are not necessarily categorized by linear thinking.
• Expertise includes the motivation to expand and use technical knowledge or to distribute work-related knowledge to others.

INDIGENOUS RELATIONS BEHAVIOURAL COMPETENCIES

• Sustained Learning & Development means continually increasing your ability to build and maintain respectful and effective relationships with Indigenous people. Central to this competency is appreciating that there are many other cultural understandings of knowledge and ways of working that have legitimacy and deserve respect—and therefore require our continual learning and development, including direct exposure to cultural and community ways. It includes an eagerness to continually reflect upon and assess your own level of cultural agility and competence, self-awareness and expertise. It means being willing to learn in new and different ways and appreciating how diverse ways of thinking and acting can ensure the success of the BC Public Service in supporting Indigenous self-determination.

ORGANIZATIONAL CHART

Vice-President, Global Marketing

Director, Global Content

Creative Studio Lead

Graphic Designer

Video Editor

HOW TO APPLY & APPLICATION REQUIREMENTS:

To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.

A professional portfolio is required as part of your application. Provide a link to your portfolio including 5 examples showcasing the diversity and quality of your work/clients.

Include a mix of print and/or digital examples covering a variety of clients and projects, including website, email, and social media, digital advertising, events displays, presentations, reports, print publications, and training materials, in accordance with the job description.

Include the following for each example:

• Client
• Role/Responsibility
• Project
• What applications did you use to create the designs (Adobe Illustrator,  Photoshop, InDesign, Microsoft Word or PowerPoint, etc.)?

The content and/or format of your portfolio may be evaluated as part of the assessment process.

A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements.

Please allot approximately 30 minutes to complete the application.

Only applications submitted using the online application portal will be accepted.