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As Destination BC’s Marketing Coordinator, you directly support Destination BC’s complex, cross-functional, and high-profile global marketing programs, with a focus on planning, organizing, and coordinating the direct-to-consumer activities that play a key role in driving visitation demand for British Columbia as a tourism destination.
If you are interested and you meet the selection criteria please respond to email@example.com with your cover letter and CV prior to 4 PM April 21, 2021.
You must be a permanent resident of Canada to apply for permanent positions with Destination BC.
The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.
Destination BC is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC receives approximately $52 million each year, out of a Provincial investment of about $140 million in BC’s tourism ecosystem as a whole. These investments help to improve the visitor experience, support businesses and communities, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit https://www.destinationbc.ca/.
We are a team of collaborative, insight-driven, results-focused and courageous marketers. We are recognized globally for our strong, authentic brand, award-winning creative and leading-edge strategy. We work hard, support each other unreservedly, and consider it a privilege to educate travellers about the spectacular province we call home.
Destination BC is committed to ensuring diversity, equity, and inclusion within our organization and in all aspects of our work, and welcome applications from all qualified job seekers. If you are an applicant with a disability, we will ensure workplace accommodations are in place to enable you to do your best work.
A safe and respectful workplace for all employees is s a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community during COVID-19.
For inquires regarding accommodation requirements, or to learn more about our commitment to the health and safety of our employees during COVID-19, please contact firstname.lastname@example.org . For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca .
PURPOSE OF POSITION
As Destination BC’s Marketing Coordinator, you directly support Destination BC’s complex, cross-functional, and high-profile global marketing programs, with a focus on planning, organizing, and coordinating the direct-to-consumer activities that play a key role in driving visitation demand for British Columbia as a tourism destination. Organizing, coordinating and collaborating are second nature to you, and your experience working on marketing campaigns with diverse, cross-functional teams towards a common goal has given you strong relationship-building skills. Your understanding of digital marketing channels and tactics and experience working with creative assets means you are comfortable providing direction and feedback to others on how to tailor content and advertising creative to best reach and motivate potential visitors as part of an integrated marketing campaign. You pride yourself on your ability to prioritize and deliver upon tasks in a fast-paced environment, while juggling multiple deadlines.
You work with our Marketing Specialists to ensure that our global consumer marketing programs are executed on time, on budget, on brand, and on strategy. Success in this role requires experience in direct-to-consumer marketing, strong organization, attention to detail and communication as well as collaboration with Destination BC’s internal teams, agency partners, and a variety of external contractors.
Results Orientation is a concern for surpassing a standard of excellence. The standard may be one’s own past performance (striving for improvement); an objective measure (achievement orientation); challenging goals that one has set; or even improving or surpassing what has already been done (continuous improvement). Thus, a unique accomplishment also indicates a Results Orientation.
Teamwork and Cooperation is the ability to work collaboratively within diverse teams, work groups and across the organization to achieve groups and organizational goals. It includes the desire and ability to understand and respond effectively to other people from diverse backgrounds with diverse views.
Planning, Organizing and Coordinating involves proactively planning, establishing priorities and allocating resources. It is expressed by developing and implementing increasingly complex plans. It also involves monitoring and adjusting work to accomplish goals and deliver to the organization’s mandate.
Problem Solving/Judgement is the ability to analyze problems systematically, organize information, identify key factors, identify underlying causes, and generate solutions.
Flexibility is the ability and willingness to adapt to and work effectively within a variety of diverse situations, and with diverse individuals or groups. Flexibility entails understanding and appreciating different and opposing perspectives on an issue, adapting one’s approach as situations change and accepting changes within one’s own job or organization.
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