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Closing date: July 19, 2019 at 4:00pm PT
British Columbia is the kingdom of abundance. Where glaciated mountains stand over an unruly Pacific. Rainforests wrap cities. Nature shapes culture. The wild breathing life back into the wild within.
Through inspirational storytelling and an industry-leading digital marketing strategy, Destination British Columbia engages global explorers, connecting them to a place still wild.
At Destination British Columbia we are a team of collaborative, insight-driven, results-focussed marketers. We are recognized globally for our strong, authentic brand, award-winning creative and leading-edge strategy. We work hard, support each other unreservedly, and consider it a privilege to educate travellers about the spectacular province we call home.
Destination BC is an inclusive workplace founded on the highest degree of collaboration and innovation. Destination BC believes that diversity is strength and welcomes applications from all qualified job seekers. If you are an applicant with a disability, we are committed to ensuring workplace accommodations are in place to enable you to do your best work. For enquires regarding accommodation requirements please contact email@example.com
As the Brand & Creative Specialist at Destination BC, you are a brand leader in the organization, responsible for developing and translating brand strategy into impactful and innovative creative expression that drives emotional urgency to visit British Columbia in our global target markets.
Bringing deep experience with brand development, creative strategy, project management, and visual storytelling to this position, you take a leading role in driving brand engagement, alignment, and expression across the organization and in our target markets. You thrive in the place where strategy meets creative, adept at translating marketing objectives and consumer insights into creative ideas. You’re a conceptual thinker and a natural leader, able to identify opportunities and motivate and empower those around you into action.
You play an essential role in ensuring the integrity and consistency of the creative expression of the brand, and the ongoing positioning of Super, Natural British Columbia as a leader in the destination marketing landscape. With the support of a direct report, you are the organizational lead and project manager for the creative strategy, ideation, and brand asset production process for Destination BC’s annual global marketing programs, managing our creative agency and other creative suppliers, as well as cross-functional project teams, to drive the development of creative concepts, platforms, ideas, and visual assets that bring the Super, Natural British Columbia brand to life for potential travellers in key markets.
You are passionate about sharing your expertise with others, and are skilled in driving understanding, adoption, and application of the Super, Natural British Columbia brand by internal and external stakeholders through the development of tools, training, and other engagement activities.
If you are interested and you meet the selection criteria please respond to firstname.lastname@example.org with your cover letter and CV prior to 4:00pm, July 19, 2019.
An eligibility list may be established to resource similar positions.
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