Destination BC is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC receives approximately $52 million each year from the Province of BC. This investment helps to improve the visitor experience, support businesses and communities, and strengthen BC’s worldwide reputation as a destination of choice.
We are a team of collaborative, insight-driven, results-focused and courageous marketers. We are recognized globally for our strong, authentic brand, award-winning creative and leading-edge strategy. We work hard, support each other unreservedly, and consider it a privilege to educate travellers about the spectacular province we call home.
Destination BC is committed to ensuring diversity, equity, and inclusion within our organisation and in all aspects of our work, and welcome applications from all qualified job seekers. If you are an applicant with a disability, we will ensure workplace accommodations are in place to enable you to do your best work.
A safe and respectful workplace for all employees is s a leading priority for our organisation, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community during COVID-19. For enquires regarding accommodation requirements, or to learn more about our commitment to the health and safety of our employees during COVID-19, please contact firstname.lastname@example.org.
If you are interested and meet the selection criteria please respond here with your cover letter and CV by 4 PM August 6, 2021.
You must be a Canadian citizen, permanent resident or hold a valid work permit to apply for this temporary opportunity.
The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.
PURPOSE OF POSITION
As part of the Destination Management division, the Destination Development team drives partner engagement and development through leading and supporting the creation and implementation of long-term, integrated development strategies for areas, regions, and routes across the province. These strategies and actions are focused on enhancing tourism experiences, businesses, and jobs, amplifying the benefits of tourism to local economies, developing emerging sectors, like Indigenous tourism, while elevating British Columbia’s competitiveness as a destination for travel and investment.
The program aims to align provincial, regional, and community tourism related actions and investments, and advance regional and community tourism priorities and needs. Through a complex network of relationships with Indigenous partners, provincial government agencies, local, and regional governments, Regional Destination Management Organizations (RDMOs), community groups, and the tourism industry, including tourism operators, this team proactively leads and facilitates collaboration with a broad range of partners to engage in destination development initiatives to ultimately improve BC’s tourism performance and long-term competitiveness.
Reporting to the Manager, Destination Development, the Senior Program Advisor will provide project management leadership to develop and support the implementation of integrated, strategic destination development and place making plans that align with the corporation’s strategic direction and enhance the province’s tourism competitiveness. Individual planning processes are delivered through workshops, webinars, interviews, surveys, and other input formats, ensuring broad access to destination development planning processes across the province. The Senior Program Advisor is responsible for the consistent application of program standards, policies, and procedures for all strategy development processes delivered by Destination BC.
The Senior Program Advisor maintains high functioning, professional working relationships with a wide variety of partners as well as teams of contractors and internal business units, to achieve strategic corporate goals, drive alignment, facilitate partner engagement, and enhance destination development through programs, services, and projects that can significantly benefit British Columbia. This position encompasses a strong emphasis on partner development, (government) relations management, multi-project program management, and strategic planning.
— Vice-President, Destination Management
—— Director, Destination & Industry Development
——— Manager, Destination Development (x 2)
———— Senior Program Advisor, Destination Development (x 2, of which 1 available for a temporary term)
————— Coordinator, Destination Development
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