Optimize your social content for mobile

One of the easiest ways to make a bigger impact on social media right now is to produce and share content that’s formatted for the narrow mobile screens. Statistics show that the majority of people are consuming social media from their phones, but not everyone is optimizing their social media content for mobile. Are you?

Example of mobile-optimized content (vertical format) on Instagram.

Example of mobile-optimized content (square format) on Facebook.

We currently prioritize these formats when we’re curating our social media content and are seeing better results in terms of engagement, reach, and shares. When we look back at our best-performing social media content, the 70% of the top-performing content was in square or full-screen (vertical) formats.

Selection of top-performing Instagram posts of 2017.

This makes sense when you understand where your visitors are consuming the content. It also makes sense when you see how content in the landscape format appears on a phone.

While landscape content still serves a purpose (i.e. YouTube videos), we have learned that square and vertical content is making the biggest impact across Facebook and Instagram. It’s for this reason that we prioritize these formats and encourage you to do the same for best social media results.

Tips:

• Vertical content performs best on Instagram
• Square and vertical content performs best on Facebook
• Brief your photographers, filmmakers, and influencers to produce videos and still photography in mobile-optimized formats for social media distribution