Tourism Marketing Committee: Vancouver Island Call for Applications

Tourism Vancouver Island is currently seeking a representative to serve on the Tourism Marketing Committee for a term beginning September 1, 2017 and ending December 31, 2018. The Application Form is attached herein.

Background
Destination British Columbia established an industry-based Tourism Marketing Committee (TMC) in 2013, as outlined in the Destination BC Corp. Act, to provide advice to the Corporation’s Board of Directors and CEO on:

• Marketing strategies for the organization;
• Ways to use Destination BC marketing strategies and programs to align tourism marketing programs across the province;
• Performance metrics to act as the basis for transparent tracking of the success of the organization’s tourism marketing programming, and the performance of the tourism sector, particularly against key competitors; and
• Ways to use Destination British Columbia funds to leverage private sector tourism marketing funding.

Terms of Reference (TOR)
The TOR for the TMC can be found here. Destination BC and BC’s Regional Destination Marketing Organizations (RDMOs) selected the founding members of the Tourism Marketing Committee in July 2013. The Committee is comprised of up to 21 members:

• Eighteen (18) regionally based members, three from each of British Columbia’s six tourism regions;
• One member (1) nominated by the Aboriginal Tourism Association of British Columbia (AtBC), and
• Up to two (2) additional members appointed by the Destination BC Board in consultation with RDMOs, if necessary to ensure that a broad cross-section of the tourism industry is represented on the Committee.

Collectively, TMC members must have the necessary range of skills and experience, regional and sector perspectives, and marketing knowledge to provide valued, strategic marketing advice to the CEO and Board.

Experience and Skills
Interested applicants should possess the following experience and skills, to complement those of the current members, as part of the TMC skills matrix:

• Experience with tourism marketing on a global, national, and/or provincial scale, and
• A thorough understanding of tourism issues, sectors, and opportunities.
• In addition, the TMC has identified the following skills as a high priority:
• Deep expertise in applied technical knowledge in content marketing; digital, social, and digital marketing strategies; marketing research and data analytics.

Committee members are expected to work collaboratively with others, for the benefit of tourism province-wide, in a fully transparent and accountable process, and contribute to Destination BC’s marketing objectives in a meaningful way, including prioritizing time for committee meetings and review of materials. Destination BC and regional representatives will evaluate qualified applicants and bring forward recommended nominations to Destination BC’s Board of Directors for consideration.

Term
The initial term of appointment is from September 1, 2017 to December 31, 2018 (timeframe represents the remaining term of a previous member). Committee members may serve no more than two consecutive terms.

Time Commitment
The Committee will meet on a regular basis, on a schedule determined by TMC members and Destination BC’s Tourism Marketing Committee Chair. The Committee will meet 2-3 times each year in person, coinciding with the annual strategic planning schedule created by Destination BC’s Board of Directors.

Compensation
Members of the committee will have their travel expenses reimbursed. Members will not receive compensation for meetings.

Please find the application form here.