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Surfing on Long Beach in Pacific Rim National Park, Vancouver Island | Destination BC/ JF Bergeron |
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Thank you for sharing 5 million #exploreBC memories with us! Here’s to you, our advocates, our community—and to many more memories to come. |
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Destination BC celebrates over five million uses of #exploreBC |
On August 6, 2019, we hit 5 million uses of the #exploreBC hashtag on Instagram, making BC the first destination in Canada to reach this major milestone! Thank you for helping us harness the power of social media, engaging millions of people worldwide, and enabling visitors to share their memories in a way that inspires others to pursue their travel dreams in BC. |
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GoMedia Canada is a chance to network with top travel writers from around the world | Destination Canada |
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Destination Canada’s signature media event is story sharing success |
Destination BC’s Travel Media team were joined by industry colleagues from across Canada at GoMedia 2019 in Ottawa this month. The team were busy networking, pitching, and connecting with the world's top destination storytellers, driving stories that inspire #exploreBC travel. The event this year was topped off by the announcement that Victoria, BC will host GoMedia 2020! |
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Destination BC's Grow with Google workshops open for registration |
| Grow with Google helps small and medium sized businesses grow and succeed online. As a Google High Impact Partner, Destination BC and regional partners have delivered more than 20 workshops across the province this year, with more scheduled for fall and winter. Here's what one workshop participant recently told us: "My guess is the ROI on time spent attending is worth the vision and clearer path a business will choose for their online activities". Visit our Learning Centre for details on upcoming workshops. |
Continuing a coordinated and collaborative approach to wildfire communications |
Encourage visitors in BC to stay informed about real-time conditions |
| For areas not affected by wildfires and/or smoke, posting updates and images with #realtime followed by the city/community name is an impactful way to quickly show visitors the current conditions. For areas affected by wildfires and/or smoke, providing accurate, timely information via key emergency resources is crucial to ensure visitors can plan their trip with minimal disruption, and most importantly, stay safe. Visit our Need to Know page to find details on key emergency resources in BC. |
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At least $200,000 will be available to fund applicants |
Province of BC/ flickr.com |
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BC trails enhanced with new funding |
The Province is providing nearly $200,000 to BC outdoor clubs to support the off-road recreation industry, enhance tourism opportunities and promote healthy living for all ages and abilities! The next intake of applications to the Off-Road Vehicle (ORV) Trail Fund will begin in early 2020. |
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Global travel media shine spotlight on BC’s exciting adventures and activities |
From Tofino’s storm-watching beaches and the Sunshine Coast's culinary scene, to summer adventures in Rossland and 14-day trip itineraries across BC, Destination BC’s Travel Media Relations team has been busy hosting top-tier outlets across the province. Read on for a sample of exciting media coverage earned as a result of the team’s dedication to spreading awareness of BC as a must-visit travel destination across all four seasons. |
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Destination BC China Launches 2019/20 Ctrip Campaign |
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Destination BC's store on Ctrip gets refresh |
The new look of Destination BC's flagship store on Ctrip, China's leading online travel agency, was unveiled on August 6, 2019, kicking off Destination BC's marketing efforts for the upcoming seasons. The update features several new sections—flight tickets, hotels, and travel blogs—to inspire consumers to visit BC. Aligned with Destination BC’s strategy, the campaign activities focus on promoting awareness of shoulder-season tourism products and experiences, and lesser known tours, to encourage geographic and seasonal dispersion in BC. |
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Inspiring BC ski season travel |
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Inspiring BC ski season travel from Australia |
SkiMax Holidays recently hosted 35 Sydney-based travel agents to the ultimate apres-ski session to announce its 2020 Skimax Canada Snow Travel FAM. Attendees dusted off their ski legs on state-of-the-art indoor ski simulators followed by presentations from Destination BC, Destination Canada and Air Canada, to drive snow travel to BC and Canada. The 2020 FAM will include a trip to Panorama Mountain Resort in BC. |
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Year-to-date international visitor arrivals to BC up 2.6% from 2018 |
Due to declines in arrivals from China and overnight arrivals from the US, international arrivals dipped slightly, 1.2% in June 2019 compared to June 2018. Year-to-date arrivals to the province are up 2.6%, led by India (up 16.4%), Japan (up 9.2%), and Germany (up 8.3%). |
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Developing a sustainable, exceptional workforce in BC |
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go2HR releases BC's Tourism Human Resources Strategy 2019 |
go2HR, BC’s tourism human resource association, recently released the BC Tourism Human Resources Strategy 2019. The document covers the industry’s job growth projections up to 2028, workforce challenges facing the industry, and the strategies and activities needed to recruit, retain and train the workers required to meet the labour needs. |
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An accessible airport for all is a top priority for YVR |
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Accessibility fundamental component of customer care at YVR |
YVR's detailed travel guides help all travellers prepare for air travel. From step-by-step storybooks to instructional travel videos to expedited airport processes, BC's flagship airport is engaging community and business partners to work together on creating a positive experience for all travellers at YVR. |
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Apply by September 27, 2019 |
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Join the voice of BC's tourism industry |
TIABC's call for board nominations is out! The tourism industry association is seeking five candidates across the Destination Marketing Organization, Sector Association and Business Membership categories for the 2019–2021 term. Applications must be received on or before September 27, 2019. |
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The 2019 UBCM Convention will be held from September 23-27, 2019 at the Vancouver Convention Centre in Vancouver, BC. This year's convention theme is resilience and change. |
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“Inspire. Transform. Unite. Accelerating Indigenous tourism growth,” is the central focus of International Indigenous Tourism Conference 2019. Join the 3-day event in Kelowna, BC from November 12-14, 2019. |
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Join your tourism colleagues from across Canada from November 19-20, 2019, at TIAC's 2019 Congress, for valued expert and innovative panels around the theme “Driving the Visitor Economy-Together”. |
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