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Directions: News from Destination BC
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Fresh powder at Sun Peaks Resort (Thompson Okanagan/Adam Stein).
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In the series Elevated, we follow six athletes who reveal what makes BC a ski destination unlike any other.
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‘You, Elevated’ Campaign Launches to Draw Washington & California Skiers to BC
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Our team has officially launched this season's ski campaign! The campaign entices skiers in Washington and California to elevate their experience – and themselves – in BC’s big mountain terrain this winter. Running from Nov. 2022 - Feb. 2023 in key urban areas of those states, the ‘You, Elevated’ campaign showcases the moments that come to life when BC’s consistent snowfall, vast mountains, varied terrain, and vibrant mountain culture come together, uniquely positioning the province as the best place to deliver the life-affirming ski moments that passionate skiers seek.
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Updated Emergency Messaging Guidance Now Available
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Our team has updated the Emergency Messaging Guidance document for BC's tourism industry with seasonal information. The November 2022 document includes new fall/winter responsible travel infographics, and outlines official emergency information resources for BC, and suggested messaging, visuals, and actions for BC’s tourism industry during emergencies. It can help tourism businesses navigate questions, mitigate visitor concerns, and proactively manage perceptions during emergencies.
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Download the updated Emergency Messaging Guidance document and share the responsible travel infographics on your social channels!
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Visit our Career Opportunities webpage to learn more (Destination BC/Albert Normandin).
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We're Hiring - Join the Destination BC Team!
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We're actively hiring for two full-time permanent positions:
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Online User Experience Specialist: This role manages the implementation of design, development, enhancements and maintenance of all Destination BC’s web properties including information architecture, usability, interaction design, and analytics. Apply here by Nov. 21!
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Senior Project Manager, Industry Development: This role provides project management leadership to identify, research, develop, implement and evaluate best in class, industry-facing tourism learning programs and resources that support the corporation’s strategic direction to provide value to BC’s tourism industry and enhance the province’s tourism competitiveness. Apply here by Nov. 29!
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We're Transforming the Way BC is Seen Through the Eyes of Travelers Around the World
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We want BC’s remarkable destinations to be recognized alongside other wonders of the world. BC’s natural beauty is truly unique. With a diversity of Indigenous cultures, raw wilderness, rugged coastlines, vibrant cities, and welcoming people—when paired with strong and emotive place brands—they are compelling reasons to explore the province far and wide. Through new and compelling place brands, we can disperse our visitors to more places in the province, at more times of the year. Discover more about the Invest in Iconics Strategy.
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We’re competing fiercely to differentiate BC from other destinations and position the province as one of the most extraordinary places to visit on earth (Destination BC/Kari Medig).
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Got questions? Email coop@destinationbc.ca
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Co-op Marketing Program Nov. 30 Application Deadline Approaching!
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Apply by Nov 30. at 4:30 pm PST for our Open Pool Co-op Marketing Partnerships Program (the Co-op Program). The Co-op Program is an application-based program that provides co-operative, consumer-focused marketing and promotion support to Community Consortiums, Sector Organizations, or approved Individual or Paired Communities in BC. Learn more about funding available through the Co-op Program and the 2023/24 guidelines and application form.
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Upcoming Northern BC 'Spark' Program Information Session
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The Northern BC “Spark' Program will match selected candidates with a tourism mentor and provide a source of financial support to help tourism entrepreneurs bring their new tourism idea to life. Interested in applying to the Northern BC “Spark' Program? Register for the upcoming info session (webinar) on Nov. 24, 2022 to learn more.
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The Northern BC 'Spark' Program application deadline is Dec. 6, 2022!
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Interested in this opportunity? Find out if your organization is eligible and submit an expression of interest form by 1:00 pm on Dec. 7, 2022.
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Destination Development Fund Now Available!
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The BC Destination Development Fund is now live! As announced in February this year, the Province is investing up to $30 million in one-time grants to support continued recovery and resiliency of the tourism sector post pandemic. The Destination Development Fund aims to invest in tourism projects that:
✔Foster distinct and globally competitive destinations
✔Strengthen a year-round visitor economy
✔Increase community vibrancy and resident support for tourism
✔Support sustainability, accessibility and inclusion
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Rural Economic Diversification and Infrastructure Program Now Live!
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The Rural Economic Diversification and Infrastructure Program (REDIP) is a new grant launched by the Ministry of Jobs, Economic Recovery and Innovation (JERI). The fund provides up to $33 million to support rural economic development projects that promote economic capacity building, economic diversification, resilience, clean economy opportunities, and infrastructure development. Additionally, REDIP supports economic recovery and transition in communities affected by impacts in the forest sector.
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The REDIP Deadline for applications is Jan. 4, 2023 at 1:00 pm.
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The tourism sector stimulated job creation and generated $8.6 billion in provincial revenue in 2019, and $2.9 billion in 2020, despite the pandemic.
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Tourism Events Program Funds Almost 100 BC Events
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The Government of BC has provided funding to approximately 100 organizations through its Tourism Events Program (TEP) to build BC’s reputation as an events destination and increase visitation. In April 2022, the Province announced $4.8 million for TEP, marking its return after a two-year absence due to the COVID-19 pandemic. TEP supports a wide range of tourism experiences, including arts, cultural or internationally recognized sporting competitions, bolstering awareness of events, attracting additional overnight visitors and increasing tourism benefits to communities.
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Nearly 50% of BC Residents Took an Overnight Trip within BC this Summer
Destination BC’s latest Resident Perception report shows that 46% of BC residents had an overnight trip within BC between July and September 2022.
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This monthly publication monitors the current views of British Columbians on travel and tourism as well as tracks travel and tourism behaviour intentions in the context of COVID-19.
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India is Canada’s 4th largest international air transport market.
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Expanded Canada-India Air Transport Agreement to Allow Unlimited Flights Between both Countries
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The Government of Canada has announced an expanded Canada-India Air Transport Agreement to allow unlimited flights between both countries. The expanded agreement allows designated airlines to better respond to the needs of the Canada-India air transport market.
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Our Learning Centre provides access to resources and tools, best practices, workshops, and training programs for BC’s tourism industry.
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Tip: When a new person subscribes to your emails, this is only giving your organization the right to communicate with them. Your email list cannot be shared with others (Unsplash).
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9 Email Marketing Best Practices
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Email marketing is proven to be one of the most effective and inexpensive ways to turn prospects into new bookings. Learn more and explore simple actions and best practices to excel at email marketing.
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It’s time to get out the calendar and start planning camping trips in more provincial parks next year (Bridge River Valley/Blake Jorgenson).
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2023 Camping Reservations Coming Soon!
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Start planning your camping adventures for next year and mark your calendars for 7:00 am (PST) on Jan. 3, 2023 when many of BC Parks’ campsites will open for reservations. Campers can book a site four months ahead of their desired arrival date instead of the previous two-month booking window. Additionally, more campgrounds are being added to the new reservation service for the coming 2023 season.
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Travel + Leisure Editor Ranks Victoria, BC as a Top Travel Destination for 2023
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Victoria, BC has ranked on Travel + Leisure list of Top 50 Best Places to Travel in 2023! Written by Editor Liz Cantrell, the coverage highlights the city’s leading edge work around sustainability and its “green travel” itineraries.
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The article highlights where to go in 2023, according to Travel + Leisure editors (Destination BC/Hubert Kang).
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Squamish placed 47th on the list of 50 places (Destination BC/Hubert Kang).
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Travel Lemming Ranks Squamish Among World's 50 Best Places to Travel
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Squamish recently made Travel Lemming's list as one of the 50 best places to travel in the world! Squamish’s breathtaking mountain views and world-class trails leading to summits, lakes, and waterfalls secured its spot on the list.
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The conference strives to inspire and demonstrate innovative and collaborative sustainable solutions for positive tourism development across Canada.
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Early Bird Registration Until Nov. 30 for IMPACT Sustainability Travel & Tourism Conference
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Early bird registration for the 2023 IMPACT Sustainability Travel & Tourism Conference is available until Nov. 30, 2022! The conference will take place from Jan. 22-25, 2023 with a focus on uncovering resources, building skills and showcasing solutions-based thought leadership.
Do you:
♻Design policies that affect tourism?
📝Teach a tourism and hospitality course?
👨🏾🤝👨🏻Care about the impact(s) of tourism on communities?
💱Believe the positive, sustainable growth of tourism in Canada is a key economic driver?
Then IMPACT is for you.
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Join The Invasive-Wise Tourism Program
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BC’s tourism industry relies on the province’s amazing biodiversity and variety of healthy, natural landscapes. Invasive species damage ecosystems, landscapes and native wildlife – the very things that draw visitors here. Tourism operators are key partners in preventing the spread of invasive species. The Invasive-Wise Tourism program with the Invasive Species Council of BC (ISCBC) was developed to support tourism operators in adopting simple best management practices to prevent the introduction and spread of aquatic invasive species, protect BC’s biodiversity and tourism industry. Marina and tourism operators across BC are being invited to join the program! In addition to receiving FREE training, support, and resources, becoming an Invasive-Wise Tourism partner is a great way for businesses to stand out.
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Take action to protect BC’s natural areas by adopting Invasive-Wise tourism practices!
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