Thank you for joining our FIFA World Cup 2026™ Tourism Industry Call on May 14, 2026. We appreciate your time and engagement as we prepare to welcome the world to British Columbia this summer.
Call Resources
All links shared yesterday, including the recording of the call, can be found, here.
View the materials from the presentation→
These resources include official information, planning tools, and guidance to help you prepare for visitors and maximize opportunities during the tournament.
Call Highlights
The session provided an overview of Destination BC’s province-wide FIFA activities, including:
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Marketing and global campaigns, including Beautiful Seats 3.0 targeting key markets such as Australia and New Zealand
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Global media and PR efforts, featuring in-market activations and international media engagement
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Destination BC's Home Pitch at the FIFA Fan Festival, a family-friendly activation with cultural programming and interactive experiences
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Training and industry resources to help businesses prepare for increased visitation
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Economic impact and evaluation planning, including measurement of visitor demand and long-term tourism benefits
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How to submit events, watch parties, and activations happening in communities province-wide
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